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Google Acquires Social Analytics Firm, SocialGrapple

4:03 pm on Oct 12, 2011 (gmt 0)

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Google Acquires Social Analytics Firm, SocialGrapple [eweek.com]
Google (NASDAQ:GOOG) has acquired a small social analytics startup called SocialGrapple, but won't disclose any other information about the deal other than that the company's founder is joining the company.

SocialGrapple was created by Andrey Petrov, who described the tool as a Twitter analytics tool that tracks changes in a user's social graph and sends users interactive charts and email reports reflecting the data. Google runs a growing social network called Google+. Do the math and it isn't hard to see why Google desired Petrov.


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