Open ... And Shut Google chairman Eric Schmidt was recently hauled before the US Senate to answer antitrust inquiries. After all, Google dominates the online search market, with 64.8 per cent of the market in August 2011, according to comScore (and much higher market share, according to Net MarketShare), and increasingly abuses that power to disadvantage competitors and hurt consumers, according to some.
But among Google's trifling defenses - "Competition is just a click away" - is one very real fact: Google no longer has a lock on search. In fact, it has been steadily, even dramatically, losing market share for years.
May they crash and burn for ruining so many people's businesses, as they talk about wind-sailing, '30-day challenges,' or climbing mountains in Tanzania. We need 4-5 search engines to divide the share almost evenly.
Meanwhile they need to watched over, they still control 70% in USA and more than 90% in Europe, losing share or not.