"The (Australian) consumer watchdog has lost its case against Google that claimed the company engaged in misleading and deceptive conduct by not properly distinguishing between ads and regular search results."
ChrisD, I know. But look at the screenshots back then (bottom of their filing) and today. Quite different in background color and label, that's why I said Google has 'innovated.' Dare we wonder if the color now was chosen to get the most clicks, while making believe it's not almost white ;)?