Meanwhile, the Google ID screws have been tightened elsewhere. For example, wannabe Gmail users are now required to insert their real names when creating an account.
In effect, pseudonyms are no longer welcome at Mountain View, despite recent marketing-motivated comments during the Arab Spring uprising that suggested otherwise. YouTube used as a revolutionary tool? Not so much. And arguably not at all any more, given the sudden banishment of anonymous users from the video-sharing service.
Horowitz did little to move on from the debate/row brewing over Google's latest efforts to grab more data from some of its unwitting users, who largely sign up to the company's products for free, thereby becoming the product – whether they realise it or not.
Just took a quick look to see what is required, what the options are, and how to do things.
It seems that the same people who wrote the assembly instructions for all my son's toys (many, many years ago - "some assembly required") have since trained others, and have migrated their arcane and obtuse instruction-writing skills to Google.