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Meanwhile, the Google ID screws have been tightened elsewhere. For example, wannabe Gmail users are now required to insert their real names when creating an account.
In effect, pseudonyms are no longer welcome at Mountain View, despite recent marketing-motivated comments during the Arab Spring uprising that suggested otherwise. YouTube used as a revolutionary tool? Not so much. And arguably not at all any more, given the sudden banishment of anonymous users from the video-sharing service.
Horowitz did little to move on from the debate/row brewing over Google's latest efforts to grab more data from some of its unwitting users, who largely sign up to the company's products for free, thereby becoming the product – whether they realise it or not.