|Google's YouTube To Get 'Channels' In a Bid To Compete on Net TVs|
Google's YouTube To Get 'Channels' In a Bid To Compete on Net TVs [online.wsj.com]
Google Inc. is working on a major overhaul of YouTubeas it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter.
YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.
The site is planning a series of changes to its home page to highlight sets of "channels" around topics such as arts and sports. About 20 or so of those channels will feature several hours of professionally produced original programming a week, some of these people said. Additional channels would be assembled from content already on the site.
YouTube is looking to compete with broadcast and cable television
Too bad they have zero content. Cable and broadcast will not sit there losing their shirts as Youtube shows their clips for free, and there isn't yet enough ad money there to pay for it.
|Cable and broadcast will not sit there losing their shirts |
If cable viewers go down, they'll just jack up the internet costs. Or limit the GB's per month. Or both.
Is Google making money with YouTube yet?
|brotherhood of LAN|
I've always thought netflix for $8CAD a month is unbelievable value. Great quality and obviously endorsed by the copyright holders... plenty selection on there.
There's a lot of competition out there for YouTube on top of the 'regular' channels who show their content online.
|Great quality and obviously endorsed by the copyright holders... plenty selection on there. |
Some of them. Showtime wants to pull out after realizing people are dropping Showtime in favor of Netflix since a lot of showtime content is there. Others will follow suit.
Could it be that, finally, content is going to rule? Maybe. But, channels will matter.
Say, if you want to watch "Law & Order" (and a lot of people do) you simply go to the "Law & Order" channel and watch it.
But, if you are looking for something new, something entertaining, then you might go to a channel. How would you find it? Friends, reviews, ads, brand ("from the people who brought you Law & Order...").
If you, webmaster, want to produce and own my TV show, we can talk. Can you bring me an audience (see branding, above)? Can you pay me money?
This is the issue for YouTube. Thus, channels. Everyone is creating channels. And I mean everyone.
Verizon has created an app that turns your tablet into a remote on the cable system. It's great. Hundreds of reviews, ratings, etc. You find what is on right now, hit the button and your TV jumps to that. What are they doing. They are selling space on the "remote" to people looking for audiences.
There is an app for internet radio for the iPad. It's 99 cents. Works great; you can control the buffer rate on it. You can create a list of favorite stations IF the station has a little heart on it. How does a station get a little heart? $. It's a channel.
One of my clients offers flex plans, where you pay medical expenses with pre-tax funds you set aside for that purpose. Some 84 percent of their clients go online to get their money to pay their medical bills. That's a channel.