One day Denise Griffin got a call from Eric Schmidt’s assistant. “There’s this information about Eric in the indexes,” she told Griffin. “And we want it out.” In Griffin’s recollection, it dealt with donor information from a political campaign, exactly the type of public information that Google dedicated itself to making accessible. Griffin explained that it wasn’t Google policy to take things like that out of the index just because people didn’t want it there. After she hung up the phone, she freaked out. Doesn’t Eric know that we don’t do that?
She called her boss, Sheryl Sandberg, and they had several conversations before they finally trudged up to Eric’s office and told him it wasn’t Google’s job—nor should it be—to filter his personal information.
In 2005, CNET published an article revealing personal details about Schmidt found via Google. In response, Google effectively blacklisted CNET for a year.