Eric Schmidt, the CEO of Google, has described his company’s policy: “Google policy is to get right up to the creepy line and not cross it.”
Schmidt was talking to The Atlantic about the possibility of a Google implant – a chip under your skin that would track you and provide easy web access. That, Schmidt said, was probably over ‘the creepy line’.
However, he followed that by saying: “With your permission you give us more information about you, about your friends, and we can improve the quality of our searches. We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about."
I read Eric for what he says, and what he says can be seen as troubling given that he is the CEO of the most widely utilized online business service. Thus ~ given the reach & scope of the internet into the daily lives of most people ~ this makes him by definition the leader of one of the world's most powerful companies. Combine that with the fact that they ARE archiving personal data; that databases do exist that can be analyzed and personalized into specific profiles; and that information could/can be made available to governments/corporations if the price is right. So failing to take ES seriously would be a mistake IMO, but I'll give him credit for one thing ~ he is candid ~ no one can say he didn't clearly announce their intentions.