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Google Sees Display Advertising Becoming More Sophisticated
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msg:4208728
 1:56 pm on Sep 29, 2010 (gmt 0)

Google Sees Display Advertising Becoming More Sophisticated [googleblog.blogspot.com]
We demonstrated some new video ad formats we’ve been testing on YouTube that we’re calling “TrueView.” These will roll out later this year. These ad formats give people the option to skip an ad if they don’t want to watch, or to choose from multiple ads the one they want to watch. Importantly, advertisers only pay if the user chooses to watch their ad.
We showed some of the things that are becoming possible with our new Teracent technology. This technology can dynamically alter the creative elements of an ad in real-time to make it more relevant and effective, depending on factors like geographic location, language, the content of the website and the time of day.
You might be familiar with Google Goggles, a way to search the web on mobile devices just by taking a picture. We gave a preview of some experimental uses of Google Goggles that could one day enable advertisers to deliver great display ads to users. Imagine pointing your phone’s camera at an ad for a car in a magazine, and having the car appear in 3D in your mobile device. Or pointing at a movie poster and having the movie trailer play in the device, right in your hand. No QR codes, no downloads!
We even showed a fun example of what rich media can do—our speech was broadcast live in a number of expandable ad units across the web, and was updated with tweets in real time.

 

JCKline




msg:4208750
 2:36 pm on Sep 29, 2010 (gmt 0)

Google will do anything to rake in more advertising revenue.

The "picture to ad" concept is interesting. It reminds me of the mobile aps that recognize music playing, and then relay the artist and title.

Sgt_Kickaxe




msg:4208771
 3:30 pm on Sep 29, 2010 (gmt 0)

in real-time to make it more relevant and effective, depending on factors like geographic location, language, the content of the website and the time of day.


So the key is to know where I am, what language I speak etc. Giving this information away is being used to try and get into my wallet so forgive me if i'm less than thrilled.

moTi




msg:4208819
 4:17 pm on Sep 29, 2010 (gmt 0)

however, the sad reality is, that the evolution of google banner ads has stopped at the time of introduction. as well as the state of image advertising itself remains somewhere near the time of 1998.

the quality especially of google image ads is so ridiculously low at times, that as a publisher i sometimes feel ashamed to enable them on my websites. the fact that every small mom and pop business has the opportunity to throw some hand-crafted banners into the content network has to be reconsidered. many advertisers would never spend a cent for a professional designer. or the ads are part of a trickery campaign where only the cheap clicks matter. that's how the ads look like. there are no minimum quality standards. and we publishers are supposed to show the eye cancer to our respected users.. this approach certainly draws down the reputation of the advertising business as a whole. apart from that basically users hate banner ads no matter what.

JCKline




msg:4208878
 5:21 pm on Sep 29, 2010 (gmt 0)

I agree with you moTi. I have stopped showing image ads many a time for just t5his reason, then I see my payouts drop, once again reverting to the default, and scrambling to filter out such ads. Google is diving into "creating the future" as they see fit, leaving a lot of holes behind. It would be nice to see some "quality control" when it comes to adverts.

CenSin




msg:4208886
 5:36 pm on Sep 29, 2010 (gmt 0)

Will publishers be part of the revenue sharing if they display youtube video on their site?

BillyS




msg:4209082
 10:59 pm on Sep 29, 2010 (gmt 0)

So the key is to know where I am, what language I speak etc. Giving this information away is being used to try and get into my wallet so forgive me if i'm less than thrilled.


Right on! The web should be completely free of advertising, especially targeted ads.

On the down side, I suspect we'd see a lot of websites close up almost overnight. I know I wouldn't be spending hours each day conducting research, and trying to figure out something no one has ever figured out before if I wasn't getting paid to do it.

Free the web!

MrFewkes




msg:4209256
 9:18 am on Sep 30, 2010 (gmt 0)

"If the user chooses to watch the ad"

Who in their right mind actually chooses to watch an ad? Not many as a percentage I would guess.

Its like saying to the missus - hey - turn that fantastic film off - I want to watch the ads.

Yeah right goofle - that is full of holes - go and fail.

chewy




msg:4209261
 9:35 am on Sep 30, 2010 (gmt 0)

This stuff is aka dancing baloney.

It worked for the lowermybills scammers.

It was amusing watching the dance, but that was about it.

Did it every work for any good guys?

I know I "invested" over 10K (personal money back when that was REAL money) on dancing baloney banner advertising and all I got was a scarf.

Will it ever work for the good guys? Some say they are making it work. Are they talking?

Google / Doubleclick & partners don't have enough guts yet to figure out who the good guys are.

Emmett




msg:4209750
 6:05 am on Oct 1, 2010 (gmt 0)

Hmmm... Skipping ads... That's the way to generate some serious revenue. </sarcasm>

fearlessrick




msg:4210207
 9:48 pm on Oct 1, 2010 (gmt 0)

Sorry so many are down on advertising. I've made some decent change over the years, as a newspaper publisher and on the web.

Gotta say to those who don't want any advertising on the web, by taking away financial incentive, you'd also eliminate a lot of the creativity. Man's gotta eat, after all.

The real reason I came here was to point out how self-serving the headline of this post - Google Sees Display Advertising Becoming More Sophisticated - is.

Geez, we own Doubleclick, and guess what? Display ads are going to be cooler and better for you.

Whoopie! I sell books. Reading makes you smarter.

Checked out G's promo for display ads. They must think they invented the idea and nobody knows what it is.

Despite their sophomoric approach, having them preach the gospel of display ads is probably good for those of us in the business, so I probably shouldn't complain. Oops, already did.

ALohr




msg:4221741
 6:47 pm on Oct 25, 2010 (gmt 0)

There are other image advertising companies that you guys should look into before writing it off...yes it is possible google doesnt do it best (gasp)

anyone look into, Image Space Media, gumgum, or pixazza?

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