According to multiple sources familiar with the matter, Google has just bought Seattle-based mobile planning startup Plannr, which if you remember our coverage launched about two months ago as an Outlook for hipsters. Plannr, which targets groups of friends less than ten people, is attempting to tie together geolocation, email, SMS and phone calls in order to create an uber-scheduling tool. [techcrunch.com...]
Somewhere deep in the bowels of the great lumbering ship the order is bellowed:
More data! More data!
Let's see . . Plannr . . We will know where you are. We will know your closest personal connections - the people you actually engage with in real face time. We know what you like to do. Where know when and where you like to do it. We know who is the boss of you.
"Yes, but what are we going to do with all this new data?"
Hmmmmm . .
"I know! We'll offer you and your friends . . . coupons!"
And we'll offer the boss of you, the apparent thought leader, coupons from businesses that are willing to pay more . . for the benefit of targeting the influencer . . err . . for the better conversion rate?
[edited by: Webwork at 2:29 pm (utc) on Sep 28, 2010]