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FTC Closes Google AdMob Investigation:"Not Likely to Harm Competition"
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



 
Msg#: 4136677 posted 4:51 pm on May 21, 2010 (gmt 0)

FTC Closes Google AdMob Investigation:"Not Likely to Harm Competition" [ftc.gov]
The Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network company AdMob after thoroughly reviewing the deal and concluding that it is unlikely to harm competition in the emerging market for mobile advertising networks.

In a statement issued today, the Commission said that although the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency’s concerns ultimately were overshadowed by recent developments in the market, most notably a move by Apple Computer Inc. – the maker of the iPhone – to launch its own, competing mobile ad network. In addition, a number of firms appear to be developing or acquiring smartphone platforms to better compete against Apple’s iPhone and Google’s Android, and these firms would have a strong incentive to facilitate competition among mobile advertising networks.

“As a result of Apple’s entry (into the market), AdMob’s success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob’s competitive significance going forward, whether AdMob is owned by Google or not,” the Commission’s statement explains.


 

rustybrick

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4136677 posted 7:50 pm on May 21, 2010 (gmt 0)

good.

potentialgeek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4136677 posted 8:37 am on Jun 1, 2010 (gmt 0)

I wish Apple would buy Microsoft and make something nice of it.

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