Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 15% over the first quarter of 2009 and increased approximately 5% over the fourth quarter of 2009.
With a brightening economic backdrop and encouraging signs from the retail industry, some investors had hoped that Google's cost-per-click would remain flat or even increase from the seasonally strong fourth quarter, instead of declining 4 percent, said UBS analyst Brian Pitz.
"The trend looked more favorable based on the industry data that was floating around," he said.
The stock, which has risen about 5 percent since Monday, gave up those gains to trade at $566.20 after hours on Thursday. The stock had gained 1.1 percent during the regular Nasdaq session.
"They've had a strong last few days ... and some investors expected Google to beat by a wider margin and price-per-click to come in a bit higher than 7 percent growth," said Edward Jones analyst Andrew Miedler.
How about that; the analysts' view is that the performance is not up to expectations. Growth alone is just not enough.
Hmmm, that was all me raising Google's revenue by adding more adsense, thank you very much. I just got tired of the Google bashing, and maybe I was a little miffed that the Microsoft money train didn't pay me off too.
All kidding aside, why is everyone so surprised to see the worlds best search company do well ?
This is why I don't understand the stock market any more.
Nobody does except those that always get paid (regardless if it's up or down). That whole thing exists only so they can make the money with other people's money. If you catch something - good for you and them. If not - who cares about you (except you) - they still get their fees and bonuses.