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Google DoubleClick Ad Serving For Publishers (DFP)

 5:15 pm on Feb 22, 2010 (gmt 0)

Google DoubleClick Ad Serving For Publishers [googleblog.blogspot.com]
For the past few years, we've been investing in a suite of solutions AdSense, ad-serving technology and the DoubleClick Ad Exchange to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.

For major online publishers including social networks and online communities, entertainment sites, e-commerce sites and news sites managing, delivering and measuring the performance of ads on their websites can be a hugely complicated process. A publisher's ability to manage this process can have a significant impact on how much money they make from their online content.

DFP comes in two flavors, tailored for different publishers' needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We'll be upgrading current DART for Publishers publishers to DoubleClick for Publishers over the next year as we continue to add features and modules, and we'll be moving Google Ad Manager customers to DFP Small Business in the coming weeks.

DoubleClick for Publishers (DFP) from Google [google.com]
The new DoubleClick for Publishers (DFP) from Google is a platform that helps you more effectively sell, manage, deliver and track both directly and indirectly sold advertising campaigns across your website. Whether you need help serving your first ad or maximizing returns from a global media business, the new DFP introduces many innovations designed to help fuel your growth.



 5:26 pm on Feb 22, 2010 (gmt 0)

Yet another way to track what you do when you do it and ... .dare I say it who you do it with....

Buzz anyone?


 6:19 pm on Feb 22, 2010 (gmt 0)

They cater to the advertiser, ignoring the User`s privacy. Period. Due to the fact they own Doubleclick. Try watching major TV stations over the NET without coooooooockie/URI of Doubleclick.NET blocked...


 11:03 pm on Feb 22, 2010 (gmt 0)

Has anyone seen, first hand, how the DFP interface compares with Google Ad Manager with respect to ease of use?

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