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Google display ads head quits
David Rosenblatt is the third top Google sales exec to leave since March
poster_boy

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3904216 posted 5:40 pm on Apr 30, 2009 (gmt 0)

SAN FRANCISCO (Reuters) -- The president of Google's global display advertising business is leaving, marking the latest in a series of changes within the Internet company's sales team in the past two months.

David Rosenblatt, who joined Google (GOOG, Fortune 500) last year through its $3.1 billion acquisition of DoubleClick, has resigned and will leave the company in mid-May, a Google spokeswoman said Wednesday.

Rosenblatt was the CEO of DoubleClick, which Google bought to bolster its position in the Internet display advertising business.

The bulk of Google's revenue, which totaled $5.51 billion in the first quarter, comes from text-based ads, which appear alongside Google's search results, say analysts.

CNN [money.cnn.com]

 

nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3904216 posted 7:52 pm on Apr 30, 2009 (gmt 0)

interesting to note that rosenblatt is leaving on the same day google releases double click studio; maybe they want to run this platform with some fresh buns in the driver seat, and rosenblatt was asked to resign:

Create and Manage Rich Media Ads More Efficiently with DoubleClick Studio [doubleclick.com]

Here are a few of the features we think creative teams will really like:

* Improved workflow that gets preview links into client's hands faster
* A fully searchable archive of work structured by clients, campaigns and creatives
* Integrated QA processes that get errors identified and fixed earlier in the process
* Full range of intuitive Flash components and full APIs in both AS2 and AS3
* Direct upload to DART for Advertisers ensures smooth transition to traffickers for approved creatives

or he just didn't agree with the whole idea.

based on what a friend webmaster told me, video ads pay pretty well.

jcoronella

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3904216 posted 8:18 pm on Apr 30, 2009 (gmt 0)

He probably just vested what wasn't under water and left. I doubt there is much place in Google culture for what's left of the DCLK guys.

JS_Harris

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3904216 posted 4:45 am on May 1, 2009 (gmt 0)

Mutually agreeing to part ways sounds plausible in this scenario, though I can't recall agreeing ever being part of that scenario.

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