| Google display ads head quits
David Rosenblatt is the third top Google sales exec to leave since March |
poster_boy
msg:3904218 | 5:40 pm on Apr 30, 2009 (gmt 0) |
SAN FRANCISCO (Reuters) -- The president of Google's global display advertising business is leaving, marking the latest in a series of changes within the Internet company's sales team in the past two months. David Rosenblatt, who joined Google (GOOG, Fortune 500) last year through its $3.1 billion acquisition of DoubleClick, has resigned and will leave the company in mid-May, a Google spokeswoman said Wednesday. Rosenblatt was the CEO of DoubleClick, which Google bought to bolster its position in the Internet display advertising business. The bulk of Google's revenue, which totaled $5.51 billion in the first quarter, comes from text-based ads, which appear alongside Google's search results, say analysts. CNN [money.cnn.com]
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nealrodriguez
msg:3904334 | 7:52 pm on Apr 30, 2009 (gmt 0) |
interesting to note that rosenblatt is leaving on the same day google releases double click studio; maybe they want to run this platform with some fresh buns in the driver seat, and rosenblatt was asked to resign: Create and Manage Rich Media Ads More Efficiently with DoubleClick Studio [doubleclick.com] | Here are a few of the features we think creative teams will really like: * Improved workflow that gets preview links into client's hands faster
* A fully searchable archive of work structured by clients, campaigns and creatives
* Integrated QA processes that get errors identified and fixed earlier in the process
* Full range of intuitive Flash components and full APIs in both AS2 and AS3
* Direct upload to DART for Advertisers ensures smooth transition to traffickers for approved creatives |
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or he just didn't agree with the whole idea. based on what a friend webmaster told me, video ads pay pretty well.
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jcoronella
msg:3904357 | 8:18 pm on Apr 30, 2009 (gmt 0) |
He probably just vested what wasn't under water and left. I doubt there is much place in Google culture for what's left of the DCLK guys.
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JS_Harris
msg:3904701 | 4:45 am on May 1, 2009 (gmt 0) |
Mutually agreeing to part ways sounds plausible in this scenario, though I can't recall agreeing ever being part of that scenario.
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