hutcheson
msg:3746489 | 5:11 pm on Sep 17, 2008 (gmt 0) |
I suspect prices for real advertisers won't change much. But this more efficient market will have the same effect on advertising secondary markets as electronic trading had on stock markets. At one time individual brokers in various geographic localities could interpose themselves between investors and the NYSE, and take a significant cut of every stock sale. But electronic trading cut the cutters out, and made investing more profitable for the people who matter -- the investors. Google's continually trying to make their market more efficient -- so people who used to take large advantage of pricing inconsistencies will find the pickings slimmer and slimmer--they'll get squeezed out because advertisers can count on the market to give the best price. And this is just another step in the process. Note that it has nothing to do with competition--Google's competition is other genuine market makers, not the arbitragers that parasite every genuine market maker. But the other real market makers will have to keep up with technology, or die. (Like the former search engines that couldn't match Google's anti-spamming technology...) So the end result of BETTER competition may well be FEWER competitors. It's always a trade-off. Society can't afford too many competitors, any more than it can afford too few. I suspect consumers think advertisers are a glut on the market right now, and would appreciate less investment money channeled into advertising and more money channeled into creating content worth advertising.
|
Zamboni
msg:3746499 | 5:14 pm on Sep 17, 2008 (gmt 0) |
Does anyone know if their agreement means that Yahoo would be able to show our Google ads on yahoo's "Search Partner" network. If my $15/click adword ads start showing up on Yahoo's partner sites I will freak.
|
ppc_newbie
msg:3746650 | 8:00 pm on Sep 17, 2008 (gmt 0) |
| First and most importantly, the report fails to acknowledge that ad prices are not set by Yahoo! or Google, but by advertisers themselves, through the auction process. Since advertisers set prices themselves via an auction, the prices must ultimately reflect advertiser values. |
|
Guess they don't count that people like me have pulled $1000s of dollars in ads because they over priced their minimum bids on the keywords to the point where people can't make a profit.
|
carguy84
msg:3746724 | 10:39 pm on Sep 17, 2008 (gmt 0) |
| Does anyone know if their agreement means that Yahoo would be able to show our Google ads on yahoo's "Search Partner" network. If my $15/click adword ads start showing up on Yahoo's partner sites I will freak. |
|
I was going to ask a similar question. Will AdWords' users be able to opt out of their ads showing up on Yahoo products?
|
KFish
msg:3746979 | 11:01 am on Sep 18, 2008 (gmt 0) |
| I was going to ask a similar question. Will AdWords' users be able to opt out of their ads showing up on Yahoo products? |
|
I don't think so. The reason is simple. Yahoo falls in Google's partner category. You cant choose partners. In that case select Google search only.
|
bw3ttt
msg:3748435 | 5:36 am on Sep 20, 2008 (gmt 0) |
By setting a minimum bid they do set prices..
|
MediaSpree
msg:3751971 | 3:16 pm on Sep 25, 2008 (gmt 0) |
I am still uncertain, will I need to run both my yahoo searchmarketing campaign and my google campagin or is yahoo searchmarketing going away and it will all be handled by google.
|
|
