Google Finance, Govt, Policy and Business Issues Forum

personally, i think long run.....yahoo is going to 100% outsource their search to google. their will be no reason to use yahoo/panama when you can use google to get on yahoo.

Sue Decker: We are really excited about the potential of what we are announcing. It allows us to do what we do best. And it gives Yahoo full control over all aspects of its business. Hallmark of this agreement is its flexibility. It also enhances our options. Lets us determine whether and how we display Google's paid search ads alongside ads from our own Panama marketplace. We will display Google paid search results where they deliver better value. We decide how much of our search inventory will display those ads. We keep unfettered control over the user experience. .... One thing we learned is that GOOG monetizes well for query ads, but not as competitive in the tail. So we want control in segments where we are comparable in terms of performance. So with this we get the best of both worlds.