Lexur
msg:3705123 | 7:52 am on Jul 23, 2008 (gmt 0) |
I don't know the Digg profits (if any) but it just seems another unproductive but fascinating toy for Google guys.
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Marcia
msg:3705152 | 8:35 am on Jul 23, 2008 (gmt 0) |
They've already got access to all the publicly available content; my guess is that a big attraction for Google is having possession of the massive amount of data, if they're in the driver's seat.
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malcolmcroucher
msg:3705184 | 9:39 am on Jul 23, 2008 (gmt 0) |
google these days looks aot like microsoft. Acquire , acquire , acquire. In ten years time we will be saying what we say about microsoft . I remember when this or that company was independent.
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trillianjedi
msg:3705258 | 11:53 am on Jul 23, 2008 (gmt 0) |
Looks to me just a simple case of web-based advertising market share.
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Clark
msg:3705262 | 11:58 am on Jul 23, 2008 (gmt 0) |
I would think Digg can do better than 200 million.
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Rosalind
msg:3705274 | 12:38 pm on Jul 23, 2008 (gmt 0) |
It seems to me that a lot of Digg users are Social Media Optimisers, and a lot of intentional gaming is going on. It's a measure of its success, but also a challenge for their engineers. In spite of this, I've heard that Digg is profitable. I think takeover by a major search engine was only a matter of time. There's some interesting speculation on Ben Parr's blog about what Google could do with Digg if this does go ahead, particularly integrating Digg with search or news.
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carguy84
msg:3705379 | 2:39 pm on Jul 23, 2008 (gmt 0) |
| Looks to me just a simple case of web-based advertising market share. |
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Agree. But I can't imagine digg users are ad clickers - I've been a digg reader since 2005 and have never clicked on an ad. They'll have to make it up in CPM. But that will only last so long until advertisers realize their ROI is loooow. I think $200million is insanely high, but kudos to them if they can get it. Who is Ben Parr?
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CainIV
msg:3705558 | 5:26 pm on Jul 23, 2008 (gmt 0) |
Shoot me now. Yet another Google buyout.
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HiHo
msg:3706063 | 8:15 am on Jul 24, 2008 (gmt 0) |
They'll have to make it up in CPM. But that will only last so long until advertisers realize their ROI is loooow.
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well, if you are investing on CPM and Display advertising, most likely you are looking for braning, not for sales.
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np2003
msg:3706070 | 8:32 am on Jul 24, 2008 (gmt 0) |
You forgot a fundamental thing Digg has Google treasures. HumanPageRank power. Instead of link voting best pages, the basic formula behind Google's sucess, Digg is made up of hundreds of thousands of users who "vote" for the best content/data. I'm sure they'll utilize human voting power for something one day..
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HiHo
msg:3706163 | 12:05 pm on Jul 24, 2008 (gmt 0) |
you are looking for braning
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sorry, misplelling, I meant Branding
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walkman
msg:3706439 | 4:12 pm on Jul 24, 2008 (gmt 0) |
google is the new msft. Plenty of cash, plenty of buys but only one source of $$ (the original one). msft has windows and office, google has search.
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Rosalind
msg:3707510 | 5:55 pm on Jul 25, 2008 (gmt 0) |
| Instead of link voting best pages, the basic formula behind Google's sucess, Digg is made up of hundreds of thousands of users who "vote" for the best content/data. |
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Unfortunately, Digg voting is heavily biased. Digg users really aren't representative of the rest of the population, they're too interested in tech and XKCD.
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walkman
msg:3732655 | 6:48 pm on Aug 27, 2008 (gmt 0) |
anything to this?
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