homepage Welcome to WebmasterWorld Guest from 54.198.9.77
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google Finance, Govt, Policy and Business Issues
Forum Library, Charter, Moderators: goodroi

Google Finance, Govt, Policy and Business Issues Forum

    
Doubleclick Performics is now Google Affiliate Network!
Marcia




msg:3687040
 5:34 pm on Jun 30, 2008 (gmt 0)

An email arrived early this morning with the announcement, and here's the Information and Sign-in Page:

Google Affiliate Network [google.com]

Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.

As an advertiser using Google Affiliate Network, you'll discover pre-screened publishers who can refer consumer traffic to you. As a publisher, you can market your site to advertisers in the network; if selected to participate in an advertiser's program, you'll earn a percent of sales or a referral bounty.

The text of the email is online:

Doubleclick-Performics Blog post [blog.performics.com]

We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google's brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google's commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.

Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.

[edited by: tedster at 1:54 pm (utc) on July 1, 2008]
[edit reason] fix link [/edit]

 

jimbeetle




msg:3687044
 5:46 pm on Jun 30, 2008 (gmt 0)

They just had to use the word "assimilate," huh?

Sense of humor, irony or...?

Chuck Hamrick




msg:3687088
 6:56 pm on Jun 30, 2008 (gmt 0)

Google has been playing with affiliate marketing so it will be interesting to see what they offer. I am interested in who purchases their search platform as it will become the biggest PPC agency around.

Marcia




msg:3687140
 7:53 pm on Jun 30, 2008 (gmt 0)

It'll be very interesting to see what's being done with the interface, since Google is very "usability" oriented, and likes everything built for speed. Another thing is that PFX has some huge retail merchants whose feeds are atrocious and virtually uncategorized.

Bennie




msg:3687196
 9:14 pm on Jun 30, 2008 (gmt 0)

Wow, classic, great to see - dare I say that! Google playing evil in their own engine… I wonder if this will help shape the negative image of affiliate marketing into something more positive?

[edited by: Bennie at 9:15 pm (utc) on June 30, 2008]

Jane_Doe




msg:3687264
 11:36 pm on Jun 30, 2008 (gmt 0)

They just had to use the word "assimilate," huh? Sense of humor, irony or...?

Too funny. Whoever wrote the press release is probably in marketing and naively unaware of the evil doings of the Borg empire.

swa66




msg:3687396
 4:37 am on Jul 1, 2008 (gmt 0)

Too funny. Whoever wrote the press release is probably in marketing and naively unaware of the evil doings of the Borg empire.

Or all too aware and got it sneaked past somebody doing the approval (pretending) not being aware.

mil2k




msg:3687473
 7:32 am on Jul 1, 2008 (gmt 0)

I already applied to sign up as an advertiser. I will be wary to sign up as a publisher though.

Any affiliate using Adwords to make money would be wary to signup with Google's affiliate network (imho).

Receptional




msg:3687705
 2:03 pm on Jul 1, 2008 (gmt 0)

Any affiliate using Adwords to make money would be wary to signup with Google's affiliate network (imho).

I can see how that would be difficult to square the circle, but that really depends on how affiliates change add value by mashing up content or adding their own or controlling a niche.

The logical endpoint here is that Adsense is largely replaced with Affiliate based revenue instead of click based revenue.

jimbeetle




msg:3687767
 3:28 pm on Jul 1, 2008 (gmt 0)

The logical endpoint here is that Adsense is largely replaced with Affiliate based revenue instead of click based revenue.

I'd certainly hope not. Being an effective AdSense publisher and being a successful affiliate marketer are two entirely different animals. I think that was well illustrated when the non-affiliate savvy AdSense team pushed out the CPA referral program to non-affiliate savvy advertisers and publishers alike. I don't know many affiliate marketers who went much passed the point of looking at the program before dismissing it out of hand.

As both an AdSense publisher and an affiliate marketer I can leverage both, but I really don't want to see some sort of mucked up two-headed hybrid.

buckworks




msg:3687780
 3:48 pm on Jul 1, 2008 (gmt 0)

don't want to see some sort of mucked up two-headed hybrid.

Amen to that!

Gomvents




msg:3687984
 8:03 pm on Jul 1, 2008 (gmt 0)

maybe Google can run them both ways, first on a separate track and when they find the ad converts at a certain CPA they can blend it with the other ads... it's similar to blending CPC with CPM. I think it can work. As an advertiser I'm up for anything that helps kill fraud clicks...

jimbeetle




msg:3688009
 8:26 pm on Jul 1, 2008 (gmt 0)

when they find the ad converts at a certain CPA they can blend it with the other ads

These aren't ads we're talking about, it's affiliate marketing programs. Long gone are the days where an affiliate threw up some banner or text ads and was able to much or any money. You have to have a strategy, some sort of unique proposition, a value add, at least something that answers the question "Why should I buy through your site and not just go straight to the vendor?"

aleksl




msg:3688022
 8:55 pm on Jul 1, 2008 (gmt 0)

How do you spell "CONFLICT OF INTEREST"?

enotalone




msg:3688174
 3:38 am on Jul 2, 2008 (gmt 0)

I hope google will do something about performics api, it has none. Well there is an offline integration guide that so far works well for me, but they really are a high profile affiliate network with an excellent selection of merchants and yet no api at all. Datafeeds appear to be a little problematic too. I did not experiment much with their datafeeds yet but orvis and few others I tested are often missing key components in their data; upc, sku, category. Customer service and support is great.

sagargrover




msg:3689236
 8:11 am on Jul 3, 2008 (gmt 0)

Hi,

I have a little knowledge about Affliate Marketing. However, I have a good knowledge in SEO. Can anyone guide me as to how I can participate in this ?

gamiziuk




msg:3690464
 1:41 pm on Jul 4, 2008 (gmt 0)

This must be why Adsense is discontinuing "Referrals" at the end of August.

signor_john




msg:3690545
 3:38 pm on Jul 4, 2008 (gmt 0)

The logical endpoint here is that Adsense is largely replaced with Affiliate based revenue instead of click based revenue.

Not at all. They're different tools for different purposes. Many advertisers and Web publishers already profit from a combination of CPC advertising and affiliate programs--and display advertising, too, for that matter. So why not Google? It's only common sense for Google to want a piece of all the action, not just the CPC portion.

ken_b




msg:3690581
 4:21 pm on Jul 4, 2008 (gmt 0)

maybe Google can run them both ways, first on a separate track and when they find the ad converts at a certain CPA they can blend it with the other ads...

I would not be at all surprised to see this happen.

To me, the question is, will they give the publisher separate stats for the CPA ads. Or will they just keep the publisher in the dark about whether or not there are any CPA ads running at all or how CPA ads on their site are performing, if they do run.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google Finance, Govt, Policy and Business Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved