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Google to Unveil Ad Manager Service
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



 
Msg#: 3599388 posted 10:30 am on Mar 13, 2008 (gmt 0)

Google Inc. plans to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.

The offering is an early sign of Google's plans to broaden its ad offerings following the completion of its $3.1 billion DoubleClick Inc. acquisition this week.

The new Ad Manager service, which a limited number of Web sites are testing, will provide the ad serving free, where companies such as DoubleClick have traditionally charged Web publishers to serve up their ads. Even when they sell their own ads, publishers usually rely on such ad-serving companies to actually insert the ads in a Web page when a consumer pulls it up.

Google to Unveil Ad Manager Service [online.wsj.com]

 

Metaphorically

10+ Year Member



 
Msg#: 3599388 posted 12:42 pm on Mar 13, 2008 (gmt 0)

I'm confused, are they using the term publisher in the same sense we do or are they calling the advertisers publishers?

httpwebwitch

WebmasterWorld Administrator httpwebwitch us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3599388 posted 1:37 pm on Mar 13, 2008 (gmt 0)

I feel this is going to be very good - and exquisite timing.

rogerd

WebmasterWorld Administrator rogerd us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3599388 posted 2:16 pm on Mar 13, 2008 (gmt 0)

"Publisher" means "site owner" in this context. This would replace open source solutions like OpenAds and potentially compete with commercial solutions like Dart. Google isn't aiming for the really high volume publisher at the moment, though.

davec

10+ Year Member



 
Msg#: 3599388 posted 2:24 pm on Mar 13, 2008 (gmt 0)

Really interesting move, sounds like it's muscling in on the ad auction market.

johnser

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3599388 posted 2:33 pm on Mar 13, 2008 (gmt 0)

Fantastic

ildarius

5+ Year Member



 
Msg#: 3599388 posted 3:15 pm on Mar 13, 2008 (gmt 0)

I think it's referring to publishers in the CJ's sense.
So if you have a web-site and want to have some rotating ads
on it (possibly your ads) you can opt-in to this server.
At least that's how i understood it after reading the whole article

weeks

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3599388 posted 3:33 pm on Mar 13, 2008 (gmt 0)

We need to watch this. This could be very big for many of us on the WW board. Great catch Engine. Thank you!

himalayaswater

5+ Year Member



 
Msg#: 3599388 posted 4:10 pm on Mar 13, 2008 (gmt 0)

Google blog has more info:

[googleblog.blogspot.com...]

You can request an invitation by visiting:

[services.google.com...]

Ganceann

5+ Year Member



 
Msg#: 3599388 posted 4:09 am on Mar 14, 2008 (gmt 0)

I guess it is a good thing if we have more control over the settings of things like displaying ads to people visiting various pages.

We would be able to mix and match affiliate ads, adsense and direct advertising instead of only having one type continually displaying. This could help reduce ad blindness and improve ge-targetting so affiliate offers don't get displayed to people that don't qualify for them.

ReviewCars

5+ Year Member



 
Msg#: 3599388 posted 3:06 pm on Mar 14, 2008 (gmt 0)

It's about time.

DoubleClick resellers added little to no value in the online advertising value chain.

This move will provide a lot of benefits to the medium to small publishers, and will also create more dependencies on the Big G's services - so a win-win strategic move.

Rodney

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3599388 posted 3:45 pm on Mar 14, 2008 (gmt 0)

I don't see anywhere in the tour or in the FAQ as to whether it will have a front end that advertisers can use to signup for ads on your site, or whether it has a backend area for advertisers to check their stats.

Am I missing something?

mixart

5+ Year Member



 
Msg#: 3599388 posted 7:16 am on Mar 18, 2008 (gmt 0)

I'm really excited about this. It could eliminate my need for an overly complex ad server database/script that I use to deliver both adsense and direct-advertiser ads.

oddsod

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3599388 posted 4:32 pm on Mar 18, 2008 (gmt 0)

How does this compare with the Open Source OpenAds?

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