Msg#: 3599388 posted 10:30 am on Mar 13, 2008 (gmt 0)
Google Inc. plans to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.
The offering is an early sign of Google's plans to broaden its ad offerings following the completion of its $3.1 billion DoubleClick Inc. acquisition this week.
The new Ad Manager service, which a limited number of Web sites are testing, will provide the ad serving free, where companies such as DoubleClick have traditionally charged Web publishers to serve up their ads. Even when they sell their own ads, publishers usually rely on such ad-serving companies to actually insert the ads in a Web page when a consumer pulls it up.
Msg#: 3599388 posted 2:16 pm on Mar 13, 2008 (gmt 0)
"Publisher" means "site owner" in this context. This would replace open source solutions like OpenAds and potentially compete with commercial solutions like Dart. Google isn't aiming for the really high volume publisher at the moment, though.
Msg#: 3599388 posted 3:15 pm on Mar 13, 2008 (gmt 0)
I think it's referring to publishers in the CJ's sense. So if you have a web-site and want to have some rotating ads on it (possibly your ads) you can opt-in to this server. At least that's how i understood it after reading the whole article
Msg#: 3599388 posted 4:09 am on Mar 14, 2008 (gmt 0)
I guess it is a good thing if we have more control over the settings of things like displaying ads to people visiting various pages.
We would be able to mix and match affiliate ads, adsense and direct advertising instead of only having one type continually displaying. This could help reduce ad blindness and improve ge-targetting so affiliate offers don't get displayed to people that don't qualify for them.
Msg#: 3599388 posted 3:45 pm on Mar 14, 2008 (gmt 0)
I don't see anywhere in the tour or in the FAQ as to whether it will have a front end that advertisers can use to signup for ads on your site, or whether it has a backend area for advertisers to check their stats.