At Google, we are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners. Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That's why today we are excited to announce our trial to deliver Google TV ads. Working closely with our partners, EchoStar and Astound Cable, we are currently running a trial to deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule, deliver and measure ads on television.
hmm, a turnkey solution for getting video ads on television - could open the market for the little guy. Am I right to assume that the major networks have proprietary solutions to semi-automate this process currently? It could be as simple as the content producers tagging their videos with keywords, demographic or otherwise, which when dumped into a system with other variables would let media buyers construct a campaign.
entire process is automated – from planning the campaign to uploading and serving the ad to reporting on its effectiveness
or is this level of automation an actual shift forwards in the industry? I really don't know, I've never bought on-air ad time, much less on a major network.
EchoStar Communications Corporation (NASDAQ: DISH) and Google (NASDAQ: GOOG) announced today that the companies have entered into a partnership agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar DISH Network's 125 national satellite programming networks. Google will have access to a portion of DISH Network's advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google.
This partnership extends Google's current advertising platform to a national TV audience with the aim to deliver more relevant and measurable ads. EchoStar and Google are working together to provide automated online campaign planning, scheduling, delivery and measurement of ads on the DISH Network.
Anything that could help reduce the amount of ads on cable from the other big G (Geico) would be welcome right now ;) If it helps make TV ads more relevant, varied and interesting it will be just what the doctor ordered for the cable/dish companies IMO.