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Google interested in DoubleClick purchase: report
Google Inc. and Microsoft Corp. are contenders to buy DoubleClick
GrendelKhan TSU

10+ Year Member



 
Msg#: 3299710 posted 6:13 am on Apr 2, 2007 (gmt 0)

didn't see this posted soo....
NEW YORK (Reuters) - Google Inc. has emerged along with Microsoft Corp. as a contender to buy DoubleClick Inc., presenting competition that stands to increase the final sale price of the online-advertising company, people familiar with the situation said in The Wall Street Journal...

article [news.yahoo.com]

good for double-click... but good for us (advertisers/publishers)?

side: I can imagine this would be an important win for MS.

 

mzanzig

10+ Year Member



 
Msg#: 3299710 posted 11:43 am on Apr 2, 2007 (gmt 0)

Don Dodge (Director of Business Development for Microsoft's Emerging Business Team) has posted some insights on the validity of such claims on his blog. While this is his personal opinion, I think Microsoft might still listen to him. :-)

His conclusion:

DoubleClick could be a good strategic fit for Microsoft's AdCenter and online business. At some price it makes sense. The numbers have to work. Heck, Microsoft can even overpay a little and make it work in the long run. But, at $2 billion...I would pass.

beesticles

5+ Year Member



 
Msg#: 3299710 posted 2:27 pm on Apr 2, 2007 (gmt 0)

good for double-click... but good for us (advertisers/publishers)?

Excellent point - if either Google or MS bought DoubleClick, it would put all that advertiser and publisher data in the hands of one of the biggest online ad operators in the world. That can't be good for the market.

celgins

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3299710 posted 2:40 pm on Apr 2, 2007 (gmt 0)

Someone's about to purchase a huge PPA farm. If Google buys, I wonder if it will replace their current PPA ideas?

(Or maybe their original PPA idea was to include DoubleClick?)

benevolent001

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3299710 posted 2:43 pm on Apr 2, 2007 (gmt 0)

I personally want it to go MS way , there is so much gravity with google on internet advertising at the moment , and thats whats not very good although the product of G is far far better then any of its competitor

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3299710 posted 5:43 pm on Apr 2, 2007 (gmt 0)

Seems like there need to be a little more separation between media seller and media buyer than their would be if any of these companies bought DCLK. If it's going to be sold, I'd rather see YHOO, AOL or IAC get it than either MSFT or GOOG.

Ibby

5+ Year Member



 
Msg#: 3299710 posted 3:12 am on Apr 3, 2007 (gmt 0)

Like skibum, I would rather see DoubleClick go to someone other than Microsoft or Google. But if it has to be between the two, I would rather it go to Microsoft - Google has enough influence in the online advertising market.

sitetruth



 
Msg#: 3299710 posted 4:17 am on Apr 3, 2007 (gmt 0)

If Google buys DoubleClick, they've gone over to the dark side.

Harry

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3299710 posted 4:36 am on Apr 3, 2007 (gmt 0)

Lol. I was gonna post about "do no evil" and you beat me!

Angelis

5+ Year Member



 
Msg#: 3299710 posted 11:02 am on Apr 5, 2007 (gmt 0)

I would defiantly prefer MS to get this one.

kieranmullen

5+ Year Member



 
Msg#: 3299710 posted 5:19 am on Apr 6, 2007 (gmt 0)

Maybe they will clean up doubleclick?

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