IBM has reached a deal with Google Inc. to bring the consumer Internet into the office by piping YouTube and thousands of other Web programs into IBM software used by millions of office workers.
The pact brings together Google, one of the world's most popular consumer Web technology companies, and IBM, the biggest supplier of employee portal software which big businesses use to offer a kind of personalized home page for office workers.
In coming months, millions of users of IBM WebSphere will be able to choose from 4,000 existing Google Gadgets services -- mini-Web applications that users can add with the click of a button onto public sites or internal office intranets.
Gadgets are an interesting way to get more traffic. I've got one in Google's gadget directory that brings several thousands visitors/day. Many of those visitors of course are repeat visitors, so Adsense CTR isn't exactly spectacular. But it's nice money - might get even nicer with this IBM deal.