Google's business mission is becoming clearer. If one was to ask Google, what business are you in? The answer would be, 'The Advertising Business.'
There is nothing wrong with that. It's a clear strategy.
Within two days G has added newspaper advertising anf radio advertising to its portfolio. All of the other recent acquisitions have not been bought for 'technology' or 'knowledge' or 'information' but in a land grab for . . . . advertising.
Good luck G. Now you've grown up and you know that you're a swan.