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|Google ad revenue 'to surpass TV' |
| 12:58 pm on Nov 2, 2006 (gmt 0)|
|Google is about to overtake the UK's main commercial TV channels in the race for advertising revenue, a study says. |
It found that the US internet search giant's 2006 UK revenues are expected to surpass Channel Four's predicted £800m ($1.5bn) returns.
Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times.
It sounds incredible when you think about it.
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