Someone needs to come up with some kind of advertising networks to compete with Google. But, publishers will not cooperate with each other any time to talk about standards.
If they can make this work on radio--and I think they will--Google will do the same for print, billboards, direct mail, etc. (I'd say TV, but TV as we know it is dying and moving to the web. And that's Google's territory.)
I believe G believes in doing no evil, but we need competition in this networking. Real Cities tried to get the newspapers to work together and got nowhere.
G should earn their market share, it shouldn't just be given to them. But, I fear it might be too late....
“The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.”
They have some screen shots of the backend as well.
[edited by: engine at 8:23 am (utc) on July 28, 2006]
[edit reason] See TOS [webmasterworld.com] [/edit] [/edit][/1]
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Google can't make the competition appear, the market share isn't given to them in the sense that they didn't earn it, it's more that there really weren't too many other competitors in that field. Google would do better with competition but if it's not there, don't blame Google.
The next step can be "Google will start playing TV ads in TV channels"
TV is going to be around for a long time to come. While dollars will shift, the easiest and most effective way for advertisers will be TV. Its hard to come close to events like the superbowl, world cup, and even local TV (high school games, community elections etc.,). A lot of content that just won't shift to the web. Not to mention we don't have the infrastructure for full-blown TV entertainment and everybody is against anyway for the major telecoms to raise money (e.g. net neutrality).