I see usually see a text ad like this above messages in my spam folder:
Spam Recipe - etc, etc.
(ad goes to <a recipe website>)
I'm guessing that the ads I see are not paid for - do the recipe sites being promoted mind all that traffic, or are they even aware of it? There seems to be zero attempt on their part to monetize the free traffic, or leverage it for branding purposes.
Couldn't this space be used to promote something more relevant, rather than advertising the fact that Google's ad serving technology cannot tell the difference between email spam and spam in a can.
I'm wondering why Google even has AdWords ads appearing in the Spam folder....
[edited by: tedster at 8:08 am (utc) on Dec. 12, 2007]