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RSS, ATOM, and Related Technologies Forum

    
How does RSS help with SEO
Complete Beginner with RSS
chopin2256




msg:1543165
 11:51 pm on Jun 19, 2005 (gmt 0)

Hi everyone,

I don't really know anything about RSS Feeds, but I have been reading that it can benefit a site. Without these rss feeds, my site can be found without a problem in msn, yahoo, and google (if it wasn't for bourbon). I focus most of my link building on directories.

So my question is, how is an rss feed different from writing a well optimized html page? For example, I use one or two keyphrases per html page. I am thinking that I would much rather spend my time writing well optimized pages in html form, so they can get spidered and be found on the search. How would putting these well written pages in rss format help out? I have about 150 uniquely written html pages. If I convert these pages to rss format, and keep the html, would this be duplicate content? Or should I write different content for the rss feeds?

So, should I have rss feeds on my site? Would it help out my site? Or should I spend my time writing html pages, and get them into directories instead?

 

chopin2256




msg:1543166
 3:00 am on Jun 22, 2005 (gmt 0)

Can anyone help?

Even_Steven




msg:1543167
 8:22 am on Jun 22, 2005 (gmt 0)

My sense is that an RSS feed does not help the SEO value of your webpages.

If you think about it in a business sense, what search engines want is to provide their users with the most relevant answers, and the most legitimate webpage results, to their queries.

So, their primary goal is to identify websites that try to buck the system, and sneak into the top listings. I believe that Google, and perhaps other SEs, use common sense to figure this out. It wouldn't be very hard for Google to realize that your content is duplicated on a webpage and an RSS file.

Instead of trying to come up with a new gimmick to get into the top listings, I think you're safer in the long run to focus on publishing quality content, and using tools like RSS feeds for ethical purposes, mainly to let your loyal users keep track of new content through their favorite feed readers.

You could, in theory, republish a webpage into an RSS file, but most publishers don't use RSS files in this way. If you're going to spend your energy into publishing an RSS feed, do it in the way it benefits your users, as opposed to trying to find a way to add SEO value.

Calculus




msg:1543168
 9:01 pm on Jun 22, 2005 (gmt 0)

I agree with Even.

If you've got content/info people want then they'll take your RSS feed, it takes 5 secs for them to add it to their RSS reader.

This will then (hopefully) bring in more return visitors.

SebastianX




msg:1543169
 12:19 pm on Jun 23, 2005 (gmt 0)

Well, there is one 'trick':

Write a few summaries of new articles daily and serve them in an RSS feed with links to your articles. Ensure you use different wording, don't copy text snippets from your site to prevent the uniqueness of your content.

Go out and search for related web sites which make use of foreign RSS feeds. Email the webmasters and offer your feed. If you've quality content, they probably will include your feed. You should submit your feed to every RSS resource site out there too.

Then be patient and keep the good content quality of your feed. After a few weeks you'll get the first deep inbound links along with traffic. That's a *long term* strategy to build diverse and stable traffic streams.

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