Considering doing RSS/blog(s) for a client of mine who survived a major health crisis using alternative medicine. The health crisis search engine phrase is common to a lot people.
He has 4 sites on different products (supplements and equipment) he used to recover which are popular among alternative health professionals.
I want to use the RSS/blog(s) to improve his search engine rankings. 1 site does extremely well for its phrase and doesn't need a boost because it is #1.
1 site has stiff competition and needs a boost. The 2 others are in the Google sandbox since they are new.
Trying to decide between 2 options:
Option 1. One RSS/blog on general information for recovering from the health crisis including things he is learning with links to his sites when pages change.
Option 2. Three RSS/blogs for the 3 sites focused on the 3 key phrases.
Option 1 is certainly easier but people interested in one phrase may not be interested in others. Of course, continued exposure may get them interested in the benefits of the other products.
What do you all recommend if my goal is a search engine boost?