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MSN traffic and conversion
Marcia




msg:1540682
 10:47 pm on Jun 13, 2004 (gmt 0)

I came across some notes this weekend that got me to thinking.

Site A: A small low dollar, low volume product site with practically identical rankings across the board for years had a tiny monthly revenue stream except for about a 5-fold increase holiday season, November & December each year.

A few years ago due to server downtime it fell out of Google (including Yahoo) for the entire holiday season. Ink/MSN held fast, with no revenue loss or change - including the seasonal burst. Then, about 1-1/2 to 2 years ago, due to a server change and a 301 mess-up the site fell beyond finding with Inktomi/MSN - still fine then at Google, and Yahoo at the time but that loss marked the end of revenue. It's been that way since.

There were always very respectable rankings and good traffic considering the small size and limited focus, and it's still holding firmly at Google/AOL, but apparently, based on comparison when it's been totally absent from one or the other, the conversions came from MSN for that product line - in spite of all the paid pushing the freebie listings down - because with ground firmly held at the others, the loss of MSN marked the end of income.

Site B: Another very small site, really too new last Fall to have much indexed in Ink and partner sites; there was a pretty normal traffic spread percentage-wise for how they were at the time. Florida hit and the site took a dive at Google (definite money words, BTW). Haven't touched it, gotten more links or bothered with it just yet. Doing fine with Yahoo/MSN and has since first getting in, so it isn't a concern and not worth risking much change.

Here's how it looked back in February & March, 2004 for Site-B.

February
MSN - 49%
Yahoo - 29.6%
Google - 10.8%
AOL - 1.8%

March
MSN - 48.6%
Yahoo - 39.9%
Google - 4.7%
AOL - 0.5%

Two points. Regardless of who the provider is of the search results, with Google essentially out of the picture it's interesting to note the percentage comparison between Yahoo & MSN.

Further, both of those sites are in markets that would tend to attract virtually 100% a female audience. While there's likely no way we can know for sure the relative demographics of the two, how important MSN may be now and in future when their own search debuts might well depend on the particular market segment being targeted.

My personal intuitive feeling is that while there aren't any reliable objective indicators, based on a number of observations I've made over the years, even though the evidence is anecdotal at best, it might just serve people well to watch every move MS makes with search if they're targeting a largely female, consumer-oriented audience.

 

Oaf357




msg:1540683
 1:33 am on Jun 14, 2004 (gmt 0)

Very interesting post, Marcia.

I've seen sites thrive on MSN and Yahoo lately and not get crap from Google.

I have many sites that thrive on both Google and Yahoo but not MSN.

The trend there is that established sites are doing well I Yahoo and Google while newer sites are doing well in MSN and Yahoo. It is rather interesting.

Marcia




msg:1540684
 4:45 am on Jun 14, 2004 (gmt 0)

>>I've seen sites thrive on MSN and Yahoo lately and not get crap from Google.

That can be because of ranking in one and not the other. The only reason I considered looking back worth thinking about was because there were equal rankings across the board and in two instances one or the other was totally out of the picture altogether. That gave an equal ground for comparison, and both times it could easily be seen during a peak seasonal upswing.

Oaf357




msg:1540685
 9:19 am on Jun 14, 2004 (gmt 0)

More like being indexed in one and not the other. Google has fallen behind and their algorithm has become sluggish. MSN and Yahoo are taking advantage of this.

That was my point.

Marcia




msg:1540686
 5:32 am on Jun 18, 2004 (gmt 0)

I'm not so sure it's a matter of how or what Google was or is doing, especially lately. For several years, on both those sites (as well as some other indications I've seen over time) there's been an unusually high proportion of mail and/or orders that have come from AOL mail, indicating a high percentage of AOL users with a high interest level in those markets.

It's more a matter of demographics, if we can possibly classify groups of people as "AOL types."

Oaf357




msg:1540687
 11:53 am on Jun 18, 2004 (gmt 0)

"AOL types"

I classify people as that. It defines the majority of American dial-up users, the e-mail system they use and the search engine they use.

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