homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Microsoft / Bing Search Engine News
Forum Library, Charter, Moderators: mack

Bing Search Engine News Forum

MS Buys Massive Inc.
Tech for Pushing Live Ads into Online Games

10+ Year Member

Msg#: 824 posted 2:57 pm on May 6, 2006 (gmt 0)

Microsoft Corp. has said that it has acquired Massive Inc., a company that inserts advertising into video games online, and will work to use Massive's technology for other online products.

In games that incorporate Massive's technology, advertisers can change the ads around -- inserting a movie promotion one day or a soda ad the next, for example -- and target ads to specific geographic areas.

All a step towards individual online product placing tweaked to your profile.



Global Options:
 top home search open messages active posts  

Home / Forums Index / Microsoft / Bing Search Engine News
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved