Remember the long-running e-mail hoax from the early days of the Web, the one that had Bill Gates testing an "e-mail tracing program" and offering to pay recipients big bucks if they passed his test e-mail along to all their friends?
Well, the offer is true, sort of. Microsoft Corp. wants you to use its MSN search engine, and it's got $1 million worth of prizes up for grabs for those who nibble at the offer.
Almost as interesting is a quote within that post:
Ken Cassar, senior director of analytics for Nielsen-NetRatings, called MSN's move a "smart promotion," adding that he has tried each of the major search engines and isn't convinced that he could differentiate the results of one from another.
OK, it's not as interesting as a million bucks but it's a valuable insight from a reputable source.
It looks like it would be easy for spammers and scammers to spoof the "winner's notice" as an Overture ad and obtain all kinds of personal data. The whole site is kinda cheesy and reeks of desperation.