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Bill Gates Big Buck Contest - Finally True!
Brett_Tabke




msg:1534329
 3:49 pm on Feb 15, 2006 (gmt 0)

Remember the long-running e-mail hoax from the early days of the Web, the one that had Bill Gates testing an "e-mail tracing program" and offering to pay recipients big bucks if they passed his test e-mail along to all their friends?

Well, the offer is true, sort of. Microsoft Corp. wants you to use its MSN search engine, and it's got $1 million worth of prizes up for grabs for those who nibble at the offer.

[msnbc.msn.com...]

 

adamnichols45




msg:1534330
 3:51 pm on Feb 15, 2006 (gmt 0)

sounds like i should have ago at this.

a1call




msg:1534331
 4:00 pm on Feb 15, 2006 (gmt 0)

I'm glad that MSN is listening:
[webmasterworld.com...]
message 3

adamnichols45




msg:1534332
 4:02 pm on Feb 15, 2006 (gmt 0)

i cant get the page working - what a great start

rogerd




msg:1534333
 4:30 pm on Feb 15, 2006 (gmt 0)

Encouraging sampling of new products is a time-tested technique. If they feel that the average consumer will find their results as good as Google or Yahoo, now's the time to start changing behavior.

Nice touch to include the prize link among the paid results at the top... a little behavioral conditioning to improve ad CTR. ;)

Tigrou




msg:1534334
 5:10 pm on Feb 15, 2006 (gmt 0)

Almost as interesting is a quote within that post:

Ken Cassar, senior director of analytics for Nielsen-NetRatings, called MSN's move a "smart promotion," adding that he has tried each of the major search engines and isn't convinced that he could differentiate the results of one from another.

OK, it's not as interesting as a million bucks but it's a valuable insight from a reputable source.

whoisgregg




msg:1534335
 6:41 pm on Feb 15, 2006 (gmt 0)

Hmm, the official contest page uses a pre-populated search field that only cycles through around 100 terms.

If I was one of the advertisers on those terms I would be quite unhappy. The users searching on those terms are no longer interested in the terms, but rather are just there to win a contest.

rstein68




msg:1534336
 7:13 pm on Feb 15, 2006 (gmt 0)

It looks like it would be easy for spammers and scammers to spoof the "winner's notice" as an Overture ad and obtain all kinds of personal data. The whole site is kinda cheesy and reeks of desperation.

lvkyle




msg:1534337
 7:44 am on Feb 17, 2006 (gmt 0)

I won A Barnes and Noble gift certificate after reading this. Took me prob half an hour, and I was trying to win other stuff as well.

Odds are 1:125,000
[msnsearchandwin.com...]

I feel like a champ, and I need a few computer books anyway.

Now if I could of only hit that royal flush playing video poker in vegas a few hours ago. I came within 1 card like 10 times. I probably wouldn't of won this though. Funny it's like fate eh?

[edited by: engine at 8:51 am (utc) on Feb. 17, 2006]
[edit reason] TOS [/edit]

stuartc1




msg:1534338
 1:52 pm on Feb 17, 2006 (gmt 0)

Only open to people living in the US :( just read that after search for about 1 hour... always pays to reas the terms and conditions.

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