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Increasing traffic organically?
How are M$ going to syndicate their information
TinkyWinky




msg:1532438
 9:31 pm on Feb 21, 2005 (gmt 0)

So M$ are now in the public domain with their own search product.

Next to build traffic via whichever route

Next to soft launch their own advertising platform (at $0.01 per clickthrough - hmmmmm!)

Finally - domination and a nice shift from google and yahoo over to M$ to make a true 3 player market.

But how are they going to grow traffic.

Presuambly not all by advertising on TV and online!

Who will be in their sights for a backfill of results and then for the PPC results .... my guess is the ever-desparate AOL will be first - if they haven't already bought then by then for a M$ steal - imagine all the 'slightly dimmer' users boosting the coffers!

 

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