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MSN to run TV ad campaign
UK first, rest of the world to follow
creative craig

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 12:00 pm on Feb 3, 2005 (gmt 0)

[netimperative.com...]

The supporting TV advertising campaign will be aired on a broad range of channels, including Channel 4 and ITV. The first phase will run from 7 February for a number of weeks with a second phase towards the summer.

The adverts are positioned to run during television and web coverage of several high-profile events over the up and coming weeks, including The Brit Awards and the film premiere of Oceans 12. TV ads will run in global markets including the UK, Canada (in English and French), Australia and Brazil.

 

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 369 posted 1:32 pm on Feb 3, 2005 (gmt 0)

They're not wasting any time. This is where things now start to get really interesting wrt market share.

Sanenet

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 1:41 pm on Feb 3, 2005 (gmt 0)

Still better than that dratted frog...

ryan26

10+ Year Member



 
Msg#: 369 posted 1:58 pm on Feb 3, 2005 (gmt 0)

Good for them. I'm really looking forward to seeing more balanace in the market. I hope that it works out for the best.

I think the real winner will be Overture.

iThink

10+ Year Member



 
Msg#: 369 posted 1:58 pm on Feb 3, 2005 (gmt 0)

[publications.mediapost.com...]

The ad campaign aims to reach 90 percent of U.S. households 40 times in the next eight weeks, said Chris Cocks, MSN's director of global campaigns. "This will be our biggest campaign since the introduction of the MSN Butterfly in 2000," Cocks said. The initiative will hit 25 markets in 10 languages concurrently.

Google reported net profits of $204 million for last quarter and MS can easily afford to spend that much on advertising MSN search during its launch phase without feeling any significant drag on their overall profits. They are simply going to test the loyalty of the users of google as well as yahoo.

trillianjedi

WebmasterWorld Senior Member trillianjedi us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 369 posted 2:12 pm on Feb 3, 2005 (gmt 0)

I think the real winner will be Overture.

The real winner will be the searcher.

Competition always brings rise to improvement.

TJ

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 369 posted 3:07 pm on Feb 3, 2005 (gmt 0)

... and there is no doubt that improvement is required ;)

Manga

10+ Year Member



 
Msg#: 369 posted 3:09 pm on Feb 3, 2005 (gmt 0)

This is awesome news. I do hope they take a good chunk of market share. We need more competition. I wonder how long till they introduce their own ppc option.

creative craig

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 3:22 pm on Feb 3, 2005 (gmt 0)

I wonder how long till they introduce their own ppc option.

Maybe sooner than we think!

MSN looking for people with SEM skills [dmnews.com]

grelmar

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 3:26 pm on Feb 3, 2005 (gmt 0)

Just so long as they don't take another classic rock song and rebrand it. I'll never be able to listen to "Start Me Up" again.

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 369 posted 3:43 pm on Feb 3, 2005 (gmt 0)

Yes, that's a golden oldie perhaps more suited to Google's Golden Oldies Search Results :)

(Couldn't resist it.)

Chico_Loco

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 4:06 pm on Feb 3, 2005 (gmt 0)

I just wish there was a way to communicate with MSN on the top level. I for one am very tired of seeing Google dominate and seeing so many webmasters go bald with stress everytime they update.

I sincerely hope Bill and the guys can work their magic over the next short time period to swing an equal market share with Google at the very least.

I for one will put my money where my mouth is - today I will start promoting MSN search on my website.

I urge those interested in seeing an SE balance to do the same!

mayor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 5:18 pm on Feb 3, 2005 (gmt 0)

>>I urge those interested in seeing an SE balance to do the same!

Sounds like Bill Gates is interested!

Pradeep

10+ Year Member



 
Msg#: 369 posted 7:11 pm on Feb 3, 2005 (gmt 0)

Sounds Good. More the Competition more challenge the SEO will be. :)

robster124

10+ Year Member



 
Msg#: 369 posted 8:34 pm on Feb 3, 2005 (gmt 0)

I really hope MSN can improve on their current SERPS. We really need a proper challenger to Google for all our sakes...

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 369 posted 9:01 pm on Feb 3, 2005 (gmt 0)

It'll be interesting to see if a big media blitz can work. Seems like it might provide a short term boost but they need to break people's habits, not just sell a widget. There is going to have to be some compelling reason for people to make the switch to MSN.

RichTC

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 369 posted 11:56 pm on Feb 3, 2005 (gmt 0)

compelling reason to change?

The way Google is currently messing up its own SERPS, MSN wont have to try very hard. Google is currently killing its self off with its own greed.

Meanwhile, MSN is looking superb, content is king, dam refreshing frankly.

[edited by: Receptional at 1:19 pm (utc) on Feb. 4, 2005]

BReflection

10+ Year Member



 
Msg#: 369 posted 12:58 am on Feb 4, 2005 (gmt 0)

The way Google is currently messing up its own SERPS, MSN wont have to try very hard.

you don't seem to understand why Google is successful or why they are popular. a few, but not all reasons:

1) pretty colors
2) i'm feeling lucky button
3) no ads or clutter, aka spartan design, on the front page

4) they give good quote, eg "don't be evil"

the way you, an advertiser or webmaster sees google has nothing to do with the way the average searcher sees google. there simply is no great shift across search engines that your average occasional one-word searcher, just the type of person to click on an advertisement so long as it had in the title something remotely to do with what they are interested in, would notice.

[edited by: Receptional at 1:19 pm (utc) on Feb. 4, 2005]

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 369 posted 2:18 am on Feb 4, 2005 (gmt 0)

It doesn't seem like that "Butterfly" campaign did anything for Microsoft except piss off a whole bunch of people who didn't appreciate stickers all over the place in NYC. What the heck does that butterfly have to do with anything anyway? If we're promoting search of all things, it seems like a relevant campaign ought to be part of the plan.

Money thrown at promotion and advertising didn't get Google (or Yahoo! for that matter) where they are today. In the past MSFT has often been able to win battles at least in part by driving the price point to zero (IE, bundling Power Point with Office) but search is already free. It's personal habits MSFT has to change in the average person who is in most cases perfectly happy with G results. Even if they aren't happy with the search results, they seem to like the brand very much [webmasterworld.com] which says a lot about the public perception of G.

People flocked to G because they liked it, people told them about it & G very subtley appealed to them. MSFT might be able to knock Google off with a big ad campaign but it seems like its going to take a lot more than that to break old habits.

Whoa

10+ Year Member



 
Msg#: 369 posted 2:40 am on Feb 4, 2005 (gmt 0)

I think part of Microsoft's campaign for MSN Search must have included hacking into Google this week and making their search results horrible.

If Google wanted to give a competitor a chance of catching up, they've done it with this latest update. What a stinker.

TinkyWinky

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 9:24 am on Feb 4, 2005 (gmt 0)

no ads or clutter, aka spartan design, on the front page

Not sure that really puts that many people off - provided the user can see a search button!

Am not a big fan of M$ Google or Yahoo to be honest - they are all just big Corporate's who only care about shareholders ultimately - but does seem like this can only be a good thing for the whole market.

More competition means perhaps they will all strive to get better results to the end user and come up with better ways of searching - by god they need to as all results are pretty pony (although M$ is defo the most recent).

MLHmptn

10+ Year Member



 
Msg#: 369 posted 3:34 am on Feb 7, 2005 (gmt 0)

I was very surprised to not see a MSN commercial during the Super Bowl. Maybe it was only run in specific regions but here in Utah I didn't see one.

Did anybody see a MSN commercial during the Super Bowl?

Marketing Guy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 7:22 pm on Feb 7, 2005 (gmt 0)

Just saw the msn.co.uk commerical here in the UK (duh!) just now. Nothing particularly inspiring tbh.

The ad was very short (teaser-like) and very simple (no excessive fluff flying about the place) - white screen showing the MSN search bar, followed by a slogan (something like "the new way to search" - don't really recall).

I guess it sends the right message - it was very crisp, clean and to the point, which is what (I assume) MSN are shooting for! ;)

Scott

timster

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 8:12 pm on Feb 7, 2005 (gmt 0)

I was very surprised to not see a MSN commercial during the Super Bowl.

Eh? I'm pretty sure there was one. Maybe not during the game, if not, it was a little before kickoff.

Had to bite my tongue and not point it out to everyone at the party. No-one else was paying attention to the screen at that point. It was the same boring commercial with the butterfly and a search box.

dodger

10+ Year Member



 
Msg#: 369 posted 8:15 pm on Feb 7, 2005 (gmt 0)

You can lead people to water but you can't make them drink.

This ad camapign will get people to try MSN but it's the results that make them come back again, and they aren't there, the old MSN SERP's were better.

You can sell anyhing with enough advertising but you can't make MSN better then Google by just saying so on TV.

Google will keep their users, I can still type a question into Google and get an answer, try that on MSN.

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 369 posted 8:35 pm on Feb 7, 2005 (gmt 0)

You can sell anyhing with enough advertising but you can't make MSN better then Google by just saying so on TV.

MSN is no better than Google but in my opinion it is no worse. In any case few people are qualified to say what results are best overall. This is highly subjective so advertising may be all that is required to tip the balance.

Let's just wait and see. We won't have to wait long. If this is going to work it will start to become evident very soon.

dodger

10+ Year Member



 
Msg#: 369 posted 8:59 pm on Feb 7, 2005 (gmt 0)

I'm just going on one keyphrase, a very important one and the results are not good, I just assume this is the case overall.

MLHmptn

10+ Year Member



 
Msg#: 369 posted 9:01 pm on Feb 7, 2005 (gmt 0)

Quite honestly I don't think MSN's results are worse than Google's especially now with this Update Allegra going on. All I know is Google pissed a lot of people off with this new update of theirs, even more so than the florida update I do believe. MSN definitely picked a good time to launch! :>~

Bring the heat MSN!

timster

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 9:39 pm on Feb 7, 2005 (gmt 0)

I'm just going on one keyphrase

Well don't. Use the SE for a while like a regular user would (i.e., don't just search to see if your own web pages rank well) and see if you find it useful.

I for one am happy that MSN's SERPs are different than Google's. Sometimes better, sometimes worse. It's when they're better that I'm glad MSN exists.

dodger

10+ Year Member



 
Msg#: 369 posted 11:11 am on Feb 8, 2005 (gmt 0)

<<Well don't. Use the SE for a while like a regular user would>>

I search this very popular topic just like the public would and I know without a doubt part of the results are so bad that it does not do the public any good at all.

3 weeks after the ad camaign is over prople will forget it, we will see then if the public will tolerate crummy results.

I think the substance of Google will outstay the BS of MSN

This 38 message thread spans 2 pages: 38 ( [1] 2 > >
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