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MSN to run TV ad campaign
UK first, rest of the world to follow
creative craig

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 12:00 pm on Feb 3, 2005 (gmt 0)

[netimperative.com...]

The supporting TV advertising campaign will be aired on a broad range of channels, including Channel 4 and ITV. The first phase will run from 7 February for a number of weeks with a second phase towards the summer.

The adverts are positioned to run during television and web coverage of several high-profile events over the up and coming weeks, including The Brit Awards and the film premiere of Oceans 12. TV ads will run in global markets including the UK, Canada (in English and French), Australia and Brazil.

 

subway

10+ Year Member



 
Msg#: 369 posted 11:14 am on Feb 8, 2005 (gmt 0)

you don't seem to understand why Google is successful or why they are popular. a few, but not all reasons:

1) pretty colors
2) i'm feeling lucky button
3) no ads or clutter, aka spartan design, on the front page

That is exactly right. The genius of Google lies behind the simplicity of their ad free / banner free / flashing this and that free / quick downloading search interface. They are the media darlings because they don't appear commercial when in actual fact they are fast becoming the most commercial website in existence.

RichTC

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 369 posted 6:00 pm on Feb 8, 2005 (gmt 0)

Anyone seen the MSN TV advert yet?

dodger

10+ Year Member



 
Msg#: 369 posted 9:15 pm on Feb 8, 2005 (gmt 0)

<<you don't seem to understand why Google is successful or why they are popular. a few, but not all reasons>>

The main reason why Google is popular is the results - people "Google" all questions in life - they don't "MSN" anything.

The user interface only reflects their philosophy of simple is best, pure relevent results are best, unlike MSN who say search is secondary because we can advertise on TV and tell you we are best and that will be a suitable substitute for good SERP's.

Guess what................it isn't.

tantalus

10+ Year Member



 
Msg#: 369 posted 10:50 pm on Feb 8, 2005 (gmt 0)

Anyone seen the MSN TV advert yet?

Yep.

C4 22.50 GMT

dodger

10+ Year Member



 
Msg#: 369 posted 3:48 am on Feb 9, 2005 (gmt 0)

I've seen the ads too, dunno what they expect to get from it , how will they re coup all those ad ad dollars?, not from me I can tell you that.
I haven't noticed any increase in referrals from Overture or MSN direct and I've got some reasonable positions.

foxtunes

10+ Year Member



 
Msg#: 369 posted 12:17 am on Feb 18, 2005 (gmt 0)

Saw the ad over here in the uk, liked it. Not many bells and whistles just a view of the search bar, plus a few soundbites from historical figures like Martin Luther King.....I think if they go nice and easy with this ad campaign they'll make some serious headway.

It's like walking into a shop for the first time, it's irritating when assistants rush over before you've evencrossed the threshold with the "can I help you sir" line.

You just want to know the shop is open. If they sell quality gear you'll find that out for yourself by browsing.

TinkyWinky

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 369 posted 10:35 am on Feb 18, 2005 (gmt 0)

In the UK askjeeves TV advertising campaigns have really worked - why else do you think everyone used the noddy "where can I find" or "how much money can I make in TV" sort of questions.

I forget where I saw the fogures, but if saturated enough it will work - lets be honest M$ are hardly short of a bob or two and will probably have bought bulk advertising space for a long campaign!

Good luck as we need three big players in the market!

dodger

10+ Year Member



 
Msg#: 369 posted 11:02 am on Feb 18, 2005 (gmt 0)

They are still tweaking the algo, results are improving.

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