subway
msg:1534453 | 11:14 am on Feb 8, 2005 (gmt 0) |
| you don't seem to understand why Google is successful or why they are popular. a few, but not all reasons: 1) pretty colors
2) i'm feeling lucky button
3) no ads or clutter, aka spartan design, on the front page |
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That is exactly right. The genius of Google lies behind the simplicity of their ad free / banner free / flashing this and that free / quick downloading search interface. They are the media darlings because they don't appear commercial when in actual fact they are fast becoming the most commercial website in existence.
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RichTC
msg:1534454 | 6:00 pm on Feb 8, 2005 (gmt 0) |
Anyone seen the MSN TV advert yet?
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dodger
msg:1534455 | 9:15 pm on Feb 8, 2005 (gmt 0) |
<<you don't seem to understand why Google is successful or why they are popular. a few, but not all reasons>> The main reason why Google is popular is the results - people "Google" all questions in life - they don't "MSN" anything. The user interface only reflects their philosophy of simple is best, pure relevent results are best, unlike MSN who say search is secondary because we can advertise on TV and tell you we are best and that will be a suitable substitute for good SERP's. Guess what................it isn't.
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tantalus
msg:1534456 | 10:50 pm on Feb 8, 2005 (gmt 0) |
Anyone seen the MSN TV advert yet? Yep. C4 22.50 GMT
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dodger
msg:1534457 | 3:48 am on Feb 9, 2005 (gmt 0) |
I've seen the ads too, dunno what they expect to get from it , how will they re coup all those ad ad dollars?, not from me I can tell you that.
I haven't noticed any increase in referrals from Overture or MSN direct and I've got some reasonable positions.
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foxtunes
msg:1534458 | 12:17 am on Feb 18, 2005 (gmt 0) |
Saw the ad over here in the uk, liked it. Not many bells and whistles just a view of the search bar, plus a few soundbites from historical figures like Martin Luther King.....I think if they go nice and easy with this ad campaign they'll make some serious headway. It's like walking into a shop for the first time, it's irritating when assistants rush over before you've evencrossed the threshold with the "can I help you sir" line. You just want to know the shop is open. If they sell quality gear you'll find that out for yourself by browsing.
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TinkyWinky
msg:1534459 | 10:35 am on Feb 18, 2005 (gmt 0) |
In the UK askjeeves TV advertising campaigns have really worked - why else do you think everyone used the noddy "where can I find" or "how much money can I make in TV" sort of questions. I forget where I saw the fogures, but if saturated enough it will work - lets be honest M$ are hardly short of a bob or two and will probably have bought bulk advertising space for a long campaign! Good luck as we need three big players in the market!
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dodger
msg:1534460 | 11:02 am on Feb 18, 2005 (gmt 0) |
They are still tweaking the algo, results are improving.
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