I manage a lot of uk sites. I am wondering if I should show the dollar price next to the uk-pound price - so that I can submit a feed to Froogle. Currently I provide a link to an exchange rate website.
This could generate more sales.
The bad thing is the extra work to update prices as the exchange rates are always changing.
I suppose you could give it a shot, but currently Froogle only supports US stores that bill in USD. Having said that, I see loads of stores that are not based in the US that are listed. (they only show US prices though)
I think try and submit your USD prices to Google for your GDB equivalent and it should work...or probably youcould tweak your site engine a bit to have display both prices. Not a difficult deal....you could use simple math! and use some web currency expert like xe.com on your website to display current exchange rates etc!
Clearly, you must sell predominantly to US customers (irrespective of your stores location).
From the horse's mouth: "This beta release of Froogle only supports U.S. online stores with English-language websites and products priced in U.S. dollars. While we plan to offer support for multiple languages and currencies in the future, we want to be sure Froogle offers the best possible experience to users and merchants before we expand the service."
I suggest that you create a separate store for the US market, with dollar prices and shipping information. That doesn't necessarily mean that a whole new site - you could use your own site and depending on where the visitor is from display dollar prices and shipping costs.
Having said that I have helped list sites that display multiple currency on the same page. So that doesn't necessarily disqualify you.
"Its easy to have a link that says 'see price in any currency here' (e.g. at XE)."
I also use WorldPay and price products in $US (although UK based). I also like to use XE BUT the exchange rates are quite different between what XE and WorldPay offer. For example my $199US product converts to £103.67 on XE but would result in £108.77 being charged by WorldPay.
Shame really because I would like to include the XE tool on my site to allow prospective customers see how much they would be charged in any currency.