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Scope to sell travel related products on froogle?
hotels, car hire etc
dillonstars




msg:1530006
 1:53 pm on Dec 16, 2003 (gmt 0)

What are people's view on selling hotels, car hire, tours etc on Froogle?

Will users search it for those type of products?

Has anyone had any success selling this type of product yet?

 

mcavic




msg:1530007
 2:05 pm on Dec 16, 2003 (gmt 0)

I think Froogle says that you can only list actual products that you ship people yourself.

dillonstars




msg:1530008
 2:18 pm on Dec 16, 2003 (gmt 0)

I would not be acting as an affiliate... I have both hotels and car hire companies as clients.

john316




msg:1530009
 2:20 pm on Dec 16, 2003 (gmt 0)

You will have to wait for the travel tab.

dillonstars




msg:1530010
 2:23 pm on Dec 16, 2003 (gmt 0)

You will have to wait for the travel tab.

Interesting thought ... based on any rumours?

pmac




msg:1530011
 2:26 pm on Dec 16, 2003 (gmt 0)

Emphasis mine:

If you sell services or custom products that do not have fixed prices, use your website only to promote an offline business, or are an affiliate marketing site, your site content may be crawled by and included in Google's web search, but it will not be included in Froogle

john316




msg:1530012
 2:36 pm on Dec 16, 2003 (gmt 0)

>Interesting thought ... based on any rumours?

Based on what I see. If you know the direction, you can call the destination.

"So we show [Froogle listings on Google] when we're reasonably sure someone is looking for something to purchase."

Full article [internetnews.com]

If you have anything to purchase on your site, expect it to be froogleized at some point.

dillonstars




msg:1530013
 2:53 pm on Dec 16, 2003 (gmt 0)

If you sell services or custom products that do not have fixed prices, use your website only to promote an offline business, or are an affiliate marketing site, your site content may be crawled by and included in Google's web search, but it will not be included in Froogle

I interpretted what they said as "services ... that do not have fixed prices ... will not be included in Froogle" ... and that they do not exclude all services. Their statement is ambiguous.

dillonstars




msg:1530014
 3:03 pm on Dec 16, 2003 (gmt 0)

If you have anything to purchase on your site, expect it to be froogleized at some point.

Yes, it does seem a logical conclusion... and a Froogle travel index would be a very welcome indeed.

So is it likely that they would want to discourage people from using Froogle to sell travel products until they have a better travel solution?

john316




msg:1530015
 3:06 pm on Dec 16, 2003 (gmt 0)

>So is it likely that they would want to discourage people from using Froogle to sell travel products until they have a better travel solution?

Yes, I think for now, they would prefer that you use Adwords.

dillonstars




msg:1530016
 3:12 pm on Dec 16, 2003 (gmt 0)

Yes, I think for now, they would prefer that you use Adwords.

I bet they would :)

I have never spent any money on marketing my sites before, and it is going to be a big plunge... lots of ROI calculations, conversion tracking to do etc...

mcavic




msg:1530017
 6:21 pm on Dec 16, 2003 (gmt 0)

Their statement is ambiguous

It means "If you sell ( services ) or ( products that do not have fixed prices )"

lots of ROI calculations, conversion tracking to do etc

If you have some time to devote to it, it shouldn't be too difficult. Start with a small Adwords budget, see what kinds of ads get clicks, and what kinds don't, and go from there.

glengara




msg:1530018
 7:04 pm on Dec 16, 2003 (gmt 0)

I asked them to clarify the services question, and their reply was:
"Thanks for your interest in Froogle. We are currently not accepting
services of any kind in Froogle."

dillonstars




msg:1530019
 8:48 am on Dec 17, 2003 (gmt 0)

Thank you all for your input into this! I have always found the distinction between product and service a grey area.

I think in Froogle's case they want to define a product as something tangible that is bought outright by the shopper.

I personally think that this is not the only definition of product and a weekend break in a hotel can easily be defined as a product (it certainly isn't entirely a service - if a hotel sells it as a service they are marketing it wrong).

I appreciate that Froogle has to start somewhere and eagerly anticipate any new travel section.

First step now is to make some time to look at Adwords...

beakertrail




msg:1530020
 2:20 pm on Dec 18, 2003 (gmt 0)

I don't see the difference between selling travel products online or other services as far as Froogle goes.

There is no reason why travel products cannot be sold in a shopping cart basis such as is done by Lastminute.com

What do you want to buy > Fruit > Bananas > 5 of them > Checkout.

works just the same as

Travel > Hotel > Weekend package....

There is obviously issues with dates and so on but that is so far detatched from Froogle. So long as the products are in a catalogue or shopping cart style of system (which many are) then is should be able to be included in Froogle - apart from Froogle doesn't list them because of their own policy.

Come on Froogle, get your freak on!

Beaker

shrirch




msg:1530021
 2:59 am on Jan 29, 2004 (gmt 0)

Just the thread that I was looking for.

1) Based on rumors that Google has been calling on major affiliate managers for froogle listings, it would make sense that they would want to go after the travel market.

2) The travel industry affiliate seems to have been badly hit in the Florida and Austin updates.

3) The travel industry leads in ecommerce as people are more willing to buy a ticket online than say a $2000 widget which they may want to get their hands on and try out at a store before making a decision.

I'm not familiar with travel type searches, but I can imagine based on stories from friends that people would type "city to destination flights" or "destination hotel reviews" type searches.

With live / quasi live XML feeds from various GDS or Travel site managers this could be done easily (well .. if you have the type of techies that google has).

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