Was just wondering what peoples thoughts were about the effect Froogle (the new Google product search engine) will have on affiliate marketing. I don't have any idea yet, so was wondering what other people thought.
I don't think there is as much to worry about for the affiliate marketer as some people have suggested. Essentially the use for this is the same as mysimon, kelkoo etc. which have been around for years, and affiliates have co-existed quite happilly . Also I think you're looking at 18 months or so before this will get any kind of significant user base so I don't think you need to worry too much yet. It will depend to a large extent on how much google pushes the service to it's users. I've asked people I know if they use google news search at all. Everyone of them said no they didn't even know it existed despite the extra tab on the homepage.
Froogle is for people who come online looking for a very specific product. This is no different than people logging straight into amazon, etc.
My sites are for people who come online looking for very specific information on a subject. They see a product, click the link, and end up buying it. Froogle does not change that aspect of my business.
The advent of Froogle has destroyed one of my future site ideas, though.
One thing I did notice is one of my sites which has content pulled from the affiliate to display on my site isnt listed in Froogle at all. However the companies main site is #1 for all the terms rather than me being #1 for the terms I rank with normally in google. hMmmm must research this :)
Personally, I believe it is a sign of things turningfor the worst for those of us who are the "click here! Buy this!" types. Google, and other that catch on to Froogle, could so easily make their own pay for performance advertising the first 100 pages of search results that the rest of us would never be found. I believe that Froogle is "writing on the wall" for things to come. Beta it maybe... for now, it's new. In a year or two what will it evolve into? A hideous monster that runs affiliates off the web?
Call me paranoid, but do realize that as great of a se Google may be, it is run by corporate America. And who could blame them if that's what they did? If I called the shots at Google I would have my Froogle pay for performance ads/web pages come back first in all the shopping keywords/phrases/terms. I understand 40% of the sales on the web start with a buyer clicking on an affiliates link. 40% is a hefty chunk of the pie. Google is already being compared to the MicroSoft of the web. Just wait and watch...