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Google Shopping (Was Google Merchant Center) Forum

First FEO Tip! (Froogle Engine Optimization)
Page layout tip

 8:58 am on Dec 13, 2002 (gmt 0)

My first FEO tip: Put your product name and description directly before or after the price on All pages. I have (er..had, in a few minutes.. ;)) the price at the bottom of my "add to order" page (there is a picture, description, size and prices up the top also, but I dont think google would've got its head around the quantity discounts table), because our products have options and accessories, so the total cost at the bottom of the page changes when you have gone through all the options. After the price there is nothing but a button, border and then my standard bottom of the page stuff - last modified, links to contact, help etc. All of my froogle listings have got a price, but the products all have a description which is the bottom text from my page.

Another thing I noticed, and I don't know whether its because this was the only page google could find a price it understood on, but the page is the last in the line, ie product category (with prices) -> product info (with prices) -> add product (with prices).



 7:18 am on Dec 17, 2002 (gmt 0)


thanks, strange so few are mentioning what's working in Froogle or differs from normal Google.

If you check bestseller rankings, [usatoday.com...] (searching for title + author) you'll find differences between Google and Froogle, which could be worth checking for you as well.


 8:03 am on Dec 17, 2002 (gmt 0)

strange so few are mentioning what's working in Froogle

Because once it's out, the engineers will be changing the algo.


 9:43 am on Dec 17, 2002 (gmt 0)

The little I've seen, the pricing is all over the place, particularly when a number of $ amounts are on the same page.


 11:40 am on Dec 17, 2002 (gmt 0)

Froogle does not seem ready for prime time yet. I have a few pages listed, some of which are not even product pages. One has a price of $100, which does not in fact appear on the page, although the actual price ($14.97) does!

It does seem able to distinguish the price from other amounts (e.g. You Save $8.40) a lot of the time.


 12:24 pm on Dec 17, 2002 (gmt 0)

And PR has no role in Froogle...

If onpage factors are the only one in the algo its very very easy to manipulate ( remember the bad old days! )

I wish factors such as PR which is relatively hard ,atleast for most people :) to manipulate to be included in the algo ...

Just onpage factors would have delivered good results for them in the test lab , but thats because no body optimised for froogle ...But as the popularity of a SE increases so is the number of people trying to spam it...PR is the one which effectively prevented this in Google but so far as i see there is no such rock solid spam prevention technique in froogle...but i may be wrong :)


 2:24 pm on Dec 17, 2002 (gmt 0)

2nd tip:
Add selling slogans ("free shipping", "20% discount") directly into your product images. Normally I frown upon putting text in graphic form, but this is a good opportunity to make your listing (wherever) it apears on the page to stand out from the other (almost always identical) photos.


 8:15 pm on Dec 20, 2002 (gmt 0)

Mod Note:

I started a new thread for the data feed questions.



 7:18 am on Jan 6, 2003 (gmt 0)

Froogle Optimization on www.Froogle.com appears to be having the money sign near the product price, anyone else have any other comments on this?

I think this may be the best thing I have seen work yet.

Froogle.com - "All the Worlds Products in One Place."

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