You've really got to hunt around for the Google Directory at all. I think putting it in such a low prominence is a mistake, especially removing the directory category from under the SERPs.
This will make researching a topic much harder to do. It used to be a lot easier to find related sites.. Google has effectively killed this feature off.
I like the new look but I bet the AdWords CTR will decrease. They are just not so visible anymore.
I wonder if it will affect results or something else in the search engine exept the look.
Or just a change in design to get our attention and talked about...
Mods may wish to combine this thread:
You can still access the directory by clicking More from the menu on the homepage.
Good looking design though...
Google! I like the new design!
It is clean, simple and professional.
Well, I hate to be a naysayer, but I don't really like the new look. Apart from the ad positioning, it looks just like Alltheweb.
I guess there's always a danger in changing something familiar. Personally, I believe the old interface was great so why take the risk of mucking about with it?
GoogleGuy, dare to share impact in let's say a month or so?
Would be interesting to know how user behavior, patterns change due to the new layout...
Yes I can see the Google new design. It seems google considers search terms in the URL as an important factor when ranking pages. Any comments?
adfree, I know that there's been a ton of testing and many iterations to make things faster and generally improve the user interface. Let me know what you think in a month of it. webmktg, these are only changes to the UI; the scoring/weights/algorithms for things like matches in the urls haven't changed.
I'm heading to bed soon, but I'll check in tomorrow morning in case there's any other questions..
We will all be able to eventually adjust to any new visual design changes but the actual content from google (ie: search results) seem to be lacking and quite inefficient now. It seems that google is serving us best as a glorified calculator and phone-book, or if you include Adsense...the Yellow Pages on a windy page turning sort of day.
[edited by: BaseVinyl at 8:21 am (utc) on Mar. 29, 2004]
GoogleGuy is their a specific reason why the directory has been downgraded?
If many are like me, I usually perform a search click on one or two results and then click the category link. This allows you to see some of the best human monitored web sites relating to my search.
As it now stands you have to go to the Google directory and perform the same search again?
If they want to remove the category link from search results and descriptions fine its probably a good idea but their should be a simple link say:
"Search Keyword1 keyword2 in the directory - Click here"
That would be so simple.
Just to note, their was a mistake on one of my web sites in the old google look. The category link which used to be displayed was the wrong category.
Overall I like it.
Perhaps Yahoo will now drop their directory also?
[edited by: lasko at 8:24 am (utc) on Mar. 29, 2004]
GoogleGuy would you please comment on the absence of Directory category under the SERPs?
Old rumors of imminent demise of DMOZ and subsequently Google Directory finally proving to have something behind them?
>What happened to the Dmoz directory? No link! No data description or cat in listing!
Looks like Google is trying to hide the fact that they give so much of a HUGE boost to sites with DMOZ listings. Maybe after the small uproar here on webmasterworld they thought it would be best to just hide the DMOZ directory info altogether. I am just glad I got to see the results with the DMOZ cats listed below them and I got to study it a while or I would have no clue what they had done. I think the Google workers are just doing what they are told to do at this point but every change I see to Google now looks like they are getting more and more greedy and more and more sneaky (making adwords look like search results). I expect the suits are firmly in charge of (and causing) the whole mess and the workers do what they are told so they are not 'downsized'.
|Without the green background the Adwords ads seem very insignificant |
Of course with a white background it clears the way for the inclusion of premium jpgs...
I am sorry to see the directory links go. Just removing the directory descriptions would have been ok with me.
|Pass the Dutchie|
GG, The most startling thing is the absence of Google's Directory results. Do you know if G plan to permanently stop imbedding directory results from appearing in it's main search results? You say the alogos have not changed but surly if Google pay less attention to dmoz listings then this would affect the alogos. (I here you say not necessarily!) but there must be a correlation between what G deems as important and what is decides to display in it's search results! I would suggest that if G pays less attention to dmoz listings then PR gained which has derived from a dmoz listing may be a thing of the past.
Or perhaps this is a long awaited G/Directory update or simply a glitch (after so much testing hmmmm?
Bring back the old google!
I know they've always been pioneers of simplicity but this is just way too bland. The adwords are almost invisible and the layout is very uneasy.
I can't help but feel that this is one tweak too far and google may have shot itself in the foot
GG already said it is just a visual change. The ODP/DMOZ has the same weight (unfortunately).
>I can't help but feel that this is one tweak too far and google may have shot itself in the foot
They shot theirselves in the foot with Florida. Regardless, that is exactly what it will take to make them change their path. More foot shooting. I think it is good in a sick sorta way. The more they change things, the more the 'average user' will wonder what site they are really on. The 'average user' will notice the look is different and the results are different. Maybe that will help shock the 'average user' to go look elsewhere.
GoogleGuy, don't you think the new GUI will decrease CTRs for AdWords? What are the pre-launch testing results?
One thing I don't like very much about the new interface is the fact that AdWords ads only have a clickable title. While in the old interface the whole ad box area used to be clickable (well, at least with IE), now users have to actually point their mouse to the underlined text link. I'd be curious to know whether that negatively affects AdWords CTRs. Did you test it?
The new design has been the default design in Firefox for months? (at least a few weeks since I use it).
in non-english googles (fr, de, etc.), the directory link is still there. seems it has been dropped for space reasons, in favour of froogle. (no explanation for .co.uk though.)
i think it's a big big mistake to drop directory listings in serps, from a searcher's perspective. :-(
"One thing I don't like very much about the new interface is the fact that AdWords ads only have a clickable title. While in the old interface the whole ad box area used to be clickable (well, at least with IE), now users have to actually point their mouse to the underlined text link. I'd be curious to know whether that negatively affects AdWords CTRs. Did you test it"
I would assume that Google spent countless hours testing the GUI and seeing user responses, clickthrough rates... especially for Adwords considering that is one of their main sources of income. I doubt they would implement a design which would have lower overall adwords CTR.
I like the new look, and I can't see Adwords CTR going down, because they now look like organic results. This is probably* deliberate.
Why not now move the adwords onto the main body of the page, and put the actual search results down the RHS :)
* almost certainly
|I like the new look, and I can't see Adwords CTR going down... |
Remains to be seen.
However, the north listings are more valuable now because of their proximity to the regular results.
Text identification bug:
If you search for "Widgetville" then any occurrences of "Widgetville" aren't highlighted in the URL whereas occurrences of "widgetville" are. This is also the case if you search for the non-capitalised version.
I like it. I find it interesting that they still havn't scrapped the <font> tag.
another thing - I've seen up to 10 adwords (2 premium 8 normal) on a page, is this an increase?
I think the new look is a good move forward.
The professionalism will reach out to new Adwords clients who will see the change as increasing the visibility of the PPC listings.
The higher visibility will increase clickthrough rates on Adwords meaning that you won't get an email every day saying that your Adwords campaigns are on hold due to low clickthrough rates which will encourage disgruntled webmasters to increase their Adwords efforts.
The 'lifting' of the search bar, results info and sponsored listings higher up on the page allows more natural search results to be seen above the scroll which is more user friendly.
The merging of the dual coloured Sponsored Links box into one narrower single coloured box will lose some of the commercial 'feel' that Google has been giving off for so long now.
In general the whole page has been given the same colouration whether paid or natural results which gives a better user experience.
In all, I disagree that this is a move by the 'suits' at Google. They would have encouraged more distinction of the paid results rather than blending them into the page to mirror natural results. I think this is the best look out there right now and it gives the best search engine user experience visually.
Their algorithm still sucks ****** ***** though.
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