homepage Welcome to WebmasterWorld Guest from 54.204.58.87
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google Shopping (Was Google Merchant Center)
Forum Library, Charter, Moderator: open

Google Shopping (Was Google Merchant Center) Forum

    
It seems Frooge is doomed to mediocrity
shorebreak




msg:1529935
 6:33 pm on Jan 16, 2004 (gmt 0)

They don't charge for inclusion, and don't allow merchants to control their ranking. AND, the whole thing is funded by AdWords on the right.

If I'm missing something here, please tell me, but this seems like to most knuckle-headed business plan of all time. The contradictions abound:

1)Froogle's success will come at the expense of click-throughs to AdWords which fund it

2)Advertisers won't join en masse because they can't control product positioning, something they've all gotten used to with paid search, offline merchandising and comparison shopping engines.

3)Google gets half its traffic from distribution partners, but those partners have options (YHOO/Overture primarily, but eventually MSN as well) and will look for a partner who allows them to best monetize their traffic. If Google doesn't monetize Froogle to the fullest extent they will lose distribution.

Am I missing something?

 

sun818




msg:1529936
 6:35 pm on Jan 16, 2004 (gmt 0)

Google's done well with free inclusion on the left column, and paid inclusion on the right column. Froogle is still in BETA, its too early to knock it.

ThomasB




msg:1529937
 10:30 pm on Jan 18, 2004 (gmt 0)

They earn money by being an affiliate if possible.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google Shopping (Was Google Merchant Center)
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved