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JavaScript Mouse Overs
Brett_Tabke




msg:1476818
 7:56 pm on Jun 28, 2000 (gmt 0)

Is there any data available on the web dealing with JS mouse overs? Do they help, are they worth the extra dl time? Something authoritative.

-bt

 

rcjordan




msg:1476819
 8:09 pm on Jun 28, 2000 (gmt 0)

I can't help you with the 'authoritative' part, but I did read an article 3 or 4 months ago that said JS mouseovers of text links definitely increased click-thru percentages.

rcjordan




msg:1476820
 9:31 pm on Jun 28, 2000 (gmt 0)

I should add that this article was referencing mouseovers for links in the body of content.

BK




msg:1476821
 12:54 am on Jun 30, 2000 (gmt 0)

Its another of those things that depends on your target demographic. Some customers like things simple, clean and spartan and others like cute efects and eye candy.

Where I do use them I still include a plain version of the links in the NOSCRIPT tags for the joy of the JS challenged, WAP users and of course, spiders.

I can't give an authoritive reference URL, but from my own surveys and readings I can say that the average user greatly respects subtle, well-scripted DHTML and javascript effects.

In tests, where all else on a page was the same but one version had subtle mouse-overs and the other had plain text links, people asked to rate the webmastery gave the site with the mouseovers a higher rating.

One strange secondary note from the same research experiments is that people also felt plain white backgrounds were cheaper or less professional than those with simple colour or backgrounds. This flies in the face of most commercial research and may be connected to the fact that my random sample had a higher than normal concentration of women over men.

Women like style statements in their web viewing as well as in their wardrobes.

BK

rcjordan




msg:1476822
 1:18 am on Jun 30, 2000 (gmt 0)

>that the average user greatly respects subtle, well-scripted DHTML and javascript effects

Well put, BK. It jogs my memory a bit. Good, subtle effects --not razzle-dazzle-- were regarded as aiding page navigation. The article made a strong point that gimmicks (buttons with too much mouseover movement or color change, slide-out nav panels) had the opposite effect, and actually hampered surfing.

Your comments about color and background have been split out to start another thread [webmasterworld.com]

Brett_Tabke




msg:1476823
 2:03 pm on Jun 30, 2000 (gmt 0)

Well thanks for the thoughts. Good data is so hard to come by. It is the main reason I don't share more of ours.

I guess I'll do some testing with simple mouse overs. In the past, compatability page size was always an issue.

pshea




msg:1476824
 2:46 am on Jul 7, 2000 (gmt 0)

>>Women like style statements in their web viewing as well as in their wardrobes.<< BK, would sure like to know more about this thought.

>>In the past, compatability page size was always an issue.<< BT, don't understand this factor.

Hard data? Let's face it, what would this crowd believe anyway? By the time data is collected, deciphered and published, the trend would be gone. And there are certainly trends. Is MouseOver one of them? Eventually, I think yes, but for now and the foreseeable (will you be adding spellcheck?) future, I think no.

Without my mouseovers, my visitors are left with slogging through my catalog, page by page, which they won't do. I use the MO to give them an alternative; I've gathered what I imagine they may want into more narrow categories; this is no extraordinary science. Except that when they mouseover, I use that as extra selling space to encourage them to take the chance to click. I use a combo of text with the graphic to advise them of the wonders which lie in wait there for them.

It turns out that we are also part-entertainers. And mouseovers are part of that entertainment. My visitors easily at a 50% rate, choose my mouseovers as their navigational option.

Many mouseovers glow or some such, and I can't speak for them (although I do love them); me, i use the MO for another chance to talk to my visitor with a little pop-up. They definitely bite.

If well done, it's just . . . (thinking) . . . cool.

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