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Pontiac Google TV spot

10+ Year Member

Msg#: 9977 posted 7:20 pm on Feb 24, 2006 (gmt 0)

So last night I see this TV commercial in which Pontiac is promoting some new line of autos and at the end of the commercial the voice over person says, something to the effect of

"don't take our word for it, Google 'Pontiac'"

and the shot on the screen shows the google home page the word Pontiac typed in. Aside from using the word Google as a verb, which I hate, a few things struck me about this:

The first thing that went through my head was, man they are putting a lot faith in an algo to bring up their site. (granted it's a pretty safe bet).

Why didn't they just say go to Pontiac.com?

I doubt G paid any coop dollars, so Pontiac is spending their money to promote G.

Anyone ever see anything else like this?



10+ Year Member

Msg#: 9977 posted 7:05 am on Feb 25, 2006 (gmt 0)

I rarely go directly to the offical website too. Say if I want to find Toyota, I'd ALWAYS do a search for Toyota first. The Search engine ensure that I spell "toyota" right, and it gives me Toyota Japan, toyota US, toyota UK and other toyota communities...etc.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 9977 posted 7:18 am on Feb 25, 2006 (gmt 0)


There once was a time when Google wouldn't allow "Google" to be used as a verb.

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