Today I received a rather surprising rash of website feedback today.
My company recently sent out our new catalog. We are advertising the fact our phone lines are now open 24 hours. On the front of the catalog is a stock photo of a pretty girl wearing a telephone headset. (For that ‘phone lines are standing by look’)
The girl in the pic is a swarthy tan… I think she is Hispanic, but she could easily be a swarthy Italian or what-have-you.
<edit> Apparently a lot of people thought the girl was an Indian. (India Indian, not native American) And I received a rash of website feedback forms condemning me for maintaining customer service in India and threatening to cease using me as a resource as long as such practice continues. </edit>
It struck me as being incredibly bigoted to look at a pic of a girl on our catalog and assume that she is not only Indian, but living in India and working at an outsourced call center. (we are based in the US, and our call center is in the room right behind me.)
I understand outsourcing is becoming a hot topic in American and European politics, and its not a topic I want to open up for debate here. Rather I would like to ask, if the pic on the catalog is generating a negative image, should we change it, or should we stick to what is obviously a good stock photo and ignore any upset feedback?
I am curious for your opinions.
[edited by: lawman at 4:20 pm (utc) on Mar. 4, 2004]
[edit reason] No Email Quotes Please [/edit]