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Do Vegans use animal based skin care products?
Even if the animal was not killed nor harmed during the process?

 3:59 pm on Jul 21, 2003 (gmt 0)

Are there any Vegans out there? I'm trying to figure out advertising angles for a client. Is it worthwhile to try to market an animal based product to vegans, even if the animal is not killed nor harmed during the process of obtaining the animal? Or, do Vegans generally use plant based products?



 4:02 pm on Jul 21, 2003 (gmt 0)

They do generally use plant based products.

Also a lot of non vegans also would not buy a product that was tested or produced from animal substances.

However if you mean wool from a sheep then I think you will be alright ;)


 4:06 pm on Jul 21, 2003 (gmt 0)

>> Is it worthwhile to try to market an animal based product to vegans, even if the animal is not killed nor harmed during the process of obtaining the animal? <<

Depends on the vegan. Many would say that obtaining the 'whatever it is' from the animal was hardly done with its consent. Was the animal asked? I thought not!

Most vegans I know don't accept any derivitive, especially as the definition of 'harmed' is usually loosely applied by those who perpetrate such acts.

I'd suggest doing quite a bit of research on the topic. You'll find it well worth while understanding the market in the long run.


 4:08 pm on Jul 21, 2003 (gmt 0)

A strict Vegan would not use any product connected with an animal, regardless of perceived "harm". Example: a true Vegan would not eat honey, not wear wool clothing, etc.

The problem is that most people who represent themselves as Vegans or Vegetarians have no real idea what the basis of those lifestyles are and do not follow them correctly - so your consumer focus may be more widely varied that it appears on the outside...


 4:20 pm on Jul 21, 2003 (gmt 0)

I agree - true vegans would not, however vegetarians may, depending on how strict they are regarding animal-based products.


 4:27 pm on Jul 21, 2003 (gmt 0)

I don't think vegans are big lanolin fans (can't think of any other animal-based skin care ingredient that doesn't involve harm to the animal)... OTOH, I've seen people who claim to be vegan wearing leather Birkenstocks.

But, if you're serious about marketing to true vegans I'd stick with 100% plant-based products.


 5:29 pm on Jul 21, 2003 (gmt 0)

lol - I live in Las Vegas and I initially read it as "Do Las Vegans use..."

But yeah, if I wanted to market to strict vegans, I wouldn't use anything animal related.


 8:16 pm on Jul 21, 2003 (gmt 0)

Thank you everyone. I guess the answer, "No" in most cases. We'll stick to targeting the carnivore customers....

Again, thank you.


 8:25 pm on Jul 21, 2003 (gmt 0)

You could go with the "cruelty-free" marketing angle, and let the vegans figure out their own definitions. ;)


 9:12 pm on Jul 21, 2003 (gmt 0)

Was the animal asked?

Of course he was. And "baaaaa" means "yes, I agree", doesn't it? ;)


 10:13 pm on Jul 21, 2003 (gmt 0)

I'm not a vegan, but I am a strict lacto-ovo vegetarian. My own personal observations suggest that you've got a few kinds of people to worry about in the 'vegan' category.

1) People who won't touch anything that contains any part of or secretion from and animal. I *think* most people who call themselves vegan fall in this category. These won't wear leather, wool, etc, either.

2) People who are vegan for health reasons rather than moral ones. These fols won't eat any animal products either, but you may well find them wearing leather Birks. :) These people confuse me.

If you're thinking about vegetarians as well, I'm aware of a lot more types. Many more vegetarians than vegans really only limit their diet. Despite the fact that it would be in conflict with my reasons for being vegetarian, lots of people see nothing odd about refusing to eat the cow whose skin they are wearing.

Vegetarians also come in lots of flavors, as you probably could figure out, if you didn't already know it, from the fact that it took me four words to specify what kind of vegetarian I am. Lacto-ovo is one of the more common types, and often taken as the default kind of vegetarian amongst animal-welfare types. We'll generally eat anything you didn't kill the animal to get. Most people in this group look slightly askance at the folks who throw in fish and foul to their diets. (lacto-ovo-pesco-polo) Then there are the "I'm a vegetarian. Well, I eat fish and chicken. And pork. And sometimes I have a hamburger, too. But I'm a vegetarian." types. I have no idea what (or whether) they think.

For those of us who extend our vegetarianism beyond the dinner table, knowing that your product is safe would be great, even though we're not vegan. I end up shopping at vegan stores quite often simply because other places don't always know enough to tell me whether the product fits my requirements. With a vegan store, I know it's at least strict enough. So, go a head and label it with what's in it - the stricter forms of vegetarianism force you to be a more informed consumer, so that should probably do the trick.

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