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Friends Reunited Up for Sale
always the simple ideas that work
Shakil




msg:283346
 5:35 pm on Jan 13, 2003 (gmt 0)

Well looks like Friends Reunited is up for sale:

[theregister.co.uk...]
[news.bbc.co.uk...]

What an idea eh?

========================================
Since its launch in August 2000, the site has signed up eight million members and become a household name among the 20- and 30-somethings.
=========================================

my money is on Lycos buying them.

Shak

 

creative craig




msg:283347
 5:43 pm on Jan 13, 2003 (gmt 0)

Who ever gets the site will have a good buy what ever the price, well just so longs they dont go crazy :)

Craig

cornwall




msg:283348
 6:07 pm on Jan 13, 2003 (gmt 0)

Although they have millions of members, most of the people I know have been too mean to go the step further and pay the 5 for members facilities.

If they all paid 5 then it would be a money spinner, instead, presumably it will have to repay the 25 million sales price with extra advertising

sem4u




msg:283349
 6:21 pm on Jan 13, 2003 (gmt 0)

25 million - do me a favour - it makes Ink look like a good deal...

Shakil




msg:283350
 8:23 pm on Jan 13, 2003 (gmt 0)

Friends of mine at E-type Media in London handle their ad-sales, and without giving away specifics.

"Cheques for serious 5 figures are issued every month"

over 220 million page impressions per month, and all BIG name advertisers aswell.

Shak

[edited by: mivox at 8:28 pm (utc) on Jan. 13, 2003]
[edit reason] see stickymail [/edit]

jmbishop




msg:283351
 11:09 pm on Jan 13, 2003 (gmt 0)

Friends Reunited gets a ripping A+ in my book. They have handled this correctly right from the gate!

My wife is American but went to school in Scotland. She signed up with Friends Reunited for the 5 pounds and has probably been in touch with about a dozen girls she went to school with not to mention a bloke or two from the boys school.

I signed up for Classmates.com which is a similar type service here in the states and it was $19.95 a year. And there was no one on there I wanted to get in touch with and no one has contacted me through this service either.

I think Friends Reunited found the proper "point of pain" in regards to the price and what they lack in sign-up fee I'm sure they more than make up for in volume.

I also read that this started as a husband-wife venture out of their home and grew from there unlike every US dot-bomb that had millions in venture capital before they coded a single line.

hurlimann




msg:283352
 11:48 pm on Jan 13, 2003 (gmt 0)

Shakil, Something is wrong: Their own PR says eight million members. ( I presume these inculde the free sign ups.)

220M therefore sounds too high. NO disrespect to the media brokers but in my experience they are prone to get numbers mixed up.

I do believe the 5 figure checks: Jsearch get them as well from the big spenders:)

jackofalltrades




msg:283353
 11:51 pm on Jan 13, 2003 (gmt 0)

Ive got to say I really did admire the home grown aspect of the site and cant help feeling if they sell up to a big corp that will be lost.

Damm I hate big companies! Grrrr. ;)

Someone on my school page added a listing to get back at his ex (a friend of mine) - he didnt even go to our school.

I reported it and it was gone by the next day.

With a staff of 10 people for a site that large, the service is so much higher than you get with large companies.

Can you imagine what the likes of AOL would do with all that market data?

"Hey, bob - better burn off a couple billion more CD's!" :(

I hope they don't sell up!

JOAT

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