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Why altavista's search goes on...
Interesting article from the Guardian
edit_g




msg:298226
 10:53 am on Nov 25, 2002 (gmt 0)

[guardian.co.uk...]

 

chiyo




msg:298227
 11:00 am on Nov 25, 2002 (gmt 0)

expensive lesson learned (I hope)

Chiyo's humble two commandments of Web marketing.

focus

target

It's what the web is designed for...

chris_f




msg:298228
 11:46 am on Nov 25, 2002 (gmt 0)

It may have cost them alot but it is nice to know that they have learned from their experiences (albeit the hard way).

Chris

edit_g




msg:298229
 12:02 pm on Nov 25, 2002 (gmt 0)

Is it too late though?

chris_f




msg:298230
 12:44 pm on Nov 25, 2002 (gmt 0)

Not from what I've been hearing. I'll reveal more when I can.

Chris.

jeremy goodrich




msg:298231
 4:34 pm on Nov 25, 2002 (gmt 0)

From what I'm seeing, AV is still dead.

The occaisional search gets through, but if they really want to competitively offer people 'search services' they need to focus on what Google does: relevant, non commercial, results.

Till they kick the last bit of cr@p off the page, it's still going to lose, becuase those people they would like to 'woo back' are a bit more savvy than they used to be. :)

edit_g




msg:298232
 4:53 pm on Nov 25, 2002 (gmt 0)

Yup-o. Too little, too late. Until chris_f comes up with whatever it is he is sitting on... ;)

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