I get a call from a client yesterday, he 911'd me on my pager. They received 285 incoming contact requests from a section of their website.
After reviewing the logs, I found that someone dropped the URL in a freebies directory. Within 24 hours those 285 contact requests came in, there were a total of 575 click thrus from that link. They had to fill out a rather lengthy form to get to them, and they did!
At first, I thought someone spammed him. After reviewing the stats, I knew exactly what happened as this has happened before with other clients.
It also happened a couple of years ago with another client. At that time, I went on a mission to learn as much as I could about the freebie directories. I found out some very interesting information.
Do you know that people make a living off of freebie sites? I mean, they will order everything they can get for free and either use it themselves, have a garage sale or even take it to the local flea market.
How many of you have been the recipient of a URL drop in a freebie directory. Did you send out the free goods or did you ignore the requests?
My client now has the painstaking task of going through 285 requests to see which ones might be a viable lead. I told him that 95-98% of them are most likely bogus. Fortunately we are able to fine tune the results as some actually filled out the comments section. I suggested he bypass all those that did not leave a comment and concentrate on those who did. If the company name looked like a business, take the 30-60 seconds it might take to contact them and see if there is an opportunity.