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AOL drops 90 employees in ad sales

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3689 posted 6:43 pm on Nov 20, 2002 (gmt 0)

The job cuts appear to reflect AOL's anticipated move away from standard advertising toward a business model more dependent on subscription fees, sponsorships and transactional revenue from fee-based games, auctions and online commerce.

The job eliminations mostly involved local ad sales positions, account personnel and support positions based in New York and Dulles, Va. The 90 positions handled local ad sales and support, the spokesman said. AOL plans to concentrate resources for national ad sales in key regions including New York and Los Angeles.

Ad Age [adage.com]



WebmasterWorld Administrator jatar_k us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3689 posted 9:41 pm on Nov 21, 2002 (gmt 0)

CEO Jon Miller will officially disclose the plan Dec. 3

I am interested to see what that will be.

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