I was thinking more along the lines of a random key phrase that would be of no benefit to any site.
On the URL dropping side, only the top few URLs are likely to be known. If anyone were to optimise a page for this term for the sole purpose of URL dropping here, then they face pretty much the toughest competition in the world.
Lets face it, we compete with many web designers, but there is only a small number of WW-quality SEO/webmasters competing in any one keyword.
Trying to win a competition such as this would for a marketing bonus would be pointless, as the benefits are greatly outweighed by the competition!
Its all about the honour of being number one and being worshiped by your peers! ;)
<added>If we compete on charity brands, then we will just have a lot of optimised pages pushing charity pages down in the SERP's and that aint going to help. However, if we got their permission first and promised to link to them...</added>