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Lycos Drops $18 Million Into Sports Promotion

 4:54 pm on Oct 1, 2002 (gmt 0)

The Lycos Network kicks off a TV and online campaign Oct. 6 featuring two retired sports legends -- John Elway, former quarterback for the Denver Broncos and Mark McGwire, former St. Louis Cardinals first baseman -- in an effort to showcase its sports and entertainment content.

Full Article [adage.com]



 4:55 pm on Oct 1, 2002 (gmt 0)

Lycos UK seames to quite a lot of TV advertising. Usualy for specific features such as Love@lycos or Lycos chat.

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