"People use "make your own ad" contest to blast SUV Chevrolet created a contest to let users make their own ad for the Chevy Tahoe, but the company let a couple slip by under its nose depicting the SUV as a gas-guzzling, environment-destroying machine. Here are two clips from Chevy's site. "
I am willing to bet they are a plant. They look to be all done by the same person and GEE how many people are flocking to look at the ads?
People who drive SUVs are well aware of the issues of them. They either choose to ignore them or consider them points of pride in owning an SUV. It shows how rich, powerful and safe you are (in their minds). Those ads will make non-SUV drivers feel vindicated and still attract all potential SUV driver.
It really is a brilliant viral campaign so I am laying my money on that.